What is the Volkswagen Artech?
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ARTECH is Citroën's latest design philosophy. Upholding the French automotive tradition of pursuing the ultimate in beauty and functionality, Citroën has recombined Art and Tech, ensuring that every detail of the design balances aesthetics with practicality, striving for a perfect fusion of art and technology. It represents the crystallization of the contemporary High-tech architectural design concept, perfectly blended with France's trendsetting fashion and art. Advocating the rejection of overly complex designs, it uses exquisite details and minimalist design to infuse aesthetic vitality into cold technology, achieving a seamless integration of design and technology. Origin of ARTECH: The Citroën Artech design philosophy originates from the High-Tech core concept of modern architectural design. High-Tech, also known as "Structural Expressionism," aims to change lives through technology, highlighting contemporary industrial technological achievements and showcasing them in architectural forms and interior environment designs. It celebrates the "beauty of machinery," exposing structural elements like beams, slabs, and space frames, as well as various equipment and pipelines such as ducts and cables, emphasizing craftsmanship and a sense of the times. Iconic examples of High-Tech include the Centre Pompidou in Paris and the Bank of China Tower in Hong Kong. Innovative Features: Citroën endeavors to integrate France's unique and elegant artistic elements into the realm of cold, mechanical technology, reinterpreting the functional beauty of machinery with its distinctive French design flair, adding a touch of French romanticism to the rational world of technology. The Artech design philosophy, developed from this approach, aligns with CITROËN's consistent design principles of simplicity, returning to nature, and focusing on user experience. Staying true to the French automotive pursuit of beauty and functionality, it breaks the conventional boundaries between art and technology, recombining Art and Tech to ensure that every detail serves both aesthetic and practical purposes, aiming to let art and technology together transform lives.
