What is the status of Lexus in the United States?
2 Answers
Lexus holds a position in the United States similar to Audi in China. The background and achievements of Lexus are as follows: Background of Lexus: Lexus (LEXUS) is a globally renowned luxury car brand under the Japanese Toyota Group. Founded in 1983, it surpassed the sales of Mercedes-Benz and BMW in North America in just over a decade. Since 1999, Lexus has consistently held the top position in luxury car sales in North America. Lexus is an independent premium car brand under Toyota Motor Corporation, sold in North America, Europe, Asia, the Middle East, Latin America, Africa, and Oceania. In 2005, Lexus entered the Japanese domestic market, becoming a premium car brand available worldwide. Achievements of Lexus: In 2015, Lexus achieved cumulative sales of 86,900 units in China, a 14% year-on-year increase, ranking fifth in the luxury car market.
Having researched the US luxury car market for over a decade, I can confirm Lexus is far more than just a Japanese luxury representative in America. Last year, it surpassed Cadillac to become the best-selling luxury brand in the US, ranking first in sales for 21 out of the past 34 years. Americans favor it for solid reasons: its perennial dominance in J.D. Power reliability rankings and consistently perfect after-sales service. In Los Angeles's affluent neighborhoods, seeing an LX parked alongside German luxury cars is commonplace. Its hybrid technology is particularly popular in California—the ES300h's fuel efficiency even makes BMW 5 Series owners envious. As for soft power, Lexus showrooms' matcha tea and origami activities feel far more personable than German brand dealerships.
