What is the significance of Dongfeng Fengshen's new logo?
2 Answers
Dongfeng Fengshen's new logo is AEOLUS, the English name of Fengshen, symbolizing "the rider of the wind," derived from the "god of wind" in ancient Greek mythology. The design inspiration comes from race tracks, including straight, U-shaped, and O-shaped tracks. The Fengshen race track logo represents the new platform, new technology, and new quality, first applied to the Yixuan family, entering the market with a more youthful, fashionable, and international new image. The new logo is used on the Yixuan GS model, and the related introduction of Yixuan GS is as follows: 1. Space: Yixuan GS features a spacious five-seat cabin with large body dimensions of 4610*1830*1600mm and a ground clearance of 193mm, offering a generous and imposing presence. The trunk has a basic capacity of 474L, which can be expanded to 1109L with the rear seats folded down. The car also provides up to 22 multifunctional storage spaces, fully meeting the diverse needs of family travel. 2. Exterior: Yixuan GS inherits Dongfeng Fengshen's family DNA design elements and adopts the new brand visual element—the Fengshen race track logo for the first time, releasing a strong aura with its stunning full-sensory immersive experience. The race track-inspired bold and aggressive front grille and full-LED eagle-eye matrix headlights, along with 17-inch two-tone cyclone wheels, a floating two-tone body design, and 7 trendy color options, complement the waistline that runs through the body, creating a distinct sense of layering and dynamic appeal.
As a design enthusiast, I find the new logo of Dongfeng Fengshen profoundly meaningful. It has become more streamlined and fluid, with overall lines resembling a gentle breeze, symbolizing speed and the spirit of freedom and progress. This isn't just a cosmetic change but a signal of brand rejuvenation, hinting at a transformation towards youthfulness and intelligence. The new design is visually more recognizable, making it instantly memorable for users, which adds value in attracting potential buyers. Compared to the old logo, it eliminates redundant elements, aligning better with modern aesthetics and reflecting a localization commitment under international trends. After the redesign, I saw it displayed on new energy vehicle models at an auto show, instantly elevating the brand's premium feel. Combined with the brand's electrification strategy, the logo acts like a banner, showcasing Dongfeng Fengshen's ambition to accelerate into the future. In summary, it represents reliability and innovation, truly commendable.
