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What is the second part of Toyota's advertising slogan 'Where there is a road, there is a Toyota'?

1 Answers

ThomasLynn

08/31/25 7:01am

The advertising slogan 'Where there is a road, there is a Toyota' employs a literary style. This phrase is used to promote Toyota cars from Japan, and its brilliance lies in: adapting an ancient poem and embedding the brand name within it, making it easy to spread and remember. It reflects the high quality of the product, the manufacturer's sufficient confidence, and also gives users a sense of trust. Founder: The founder of Toyota is Kiichiro Toyoda, and the current president is Akio Toyoda (grandson of Kiichiro Toyoda). The headquarters are located in Toyota City, Aichi Prefecture, Japan, and Bunkyo Ward, Tokyo. Product Range: Toyota's product range includes automobiles, steel, machine tools, pesticides, electronics, textile machinery, fiber products, household goods, chemicals, construction machinery, and the construction industry.

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