What is the script for 4S store regular maintenance invitations?
1 Answers
Mr./Ms. X, you have a beloved car with license plate XXXX scheduled for maintenance at our company on X/X. How is its current usage condition? Below are specific explanations about 4S stores: 1. Meaning: A 4S store is a sales outlet integrating automobile sales, maintenance, parts, and information services. The 4S model is a car franchise operation centered on "four-in-one" services, including Sale (vehicle sales), Sparepart (parts), Service (after-sales service), and Survey (information feedback). It features unified exterior design, logos, management standards, and exclusive operation of a single brand. As a distinctive physical market, it maintains channel consistency and unified cultural concepts, with obvious advantages in enhancing automobile brands and manufacturers' images. 2. Development: The 4S store concept was gradually introduced from Europe to China after 1998. Due to its close production-sales relationship with manufacturers, superior shopping environment, and strong brand awareness, it was widely emulated by domestic manufacturers. 4S stores adopt a distribution model of one or several equidistant exclusive stores per brand per region, constructed according to manufacturers' unified design requirements with massive investments ranging from millions to tens of millions, showcasing luxury and grandeur.