What is the Roewe logo?
3 Answers
The logo of Roewe features lions. Below are relevant introductions about the Roewe logo: 1. Animal imagery: The center of the Roewe car logo depicts two standing oriental lions. As the king of beasts, lions in China are often seen as stone or bronze sculptures majestically squatting at the entrances of imperial palaces and private mansions, symbolizing auspiciousness, dignity, and solemnity. 2. Meaning: The center of the pattern features a Chinese ornamental pillar guarded by two lions. The ornamental pillar is a classic totem symbol in Chinese culture, embodying not only the nation's majesty but also the vision for foresight, praying for the prosperity and harmonious development of the society.
I've always enjoyed studying car brands, and the Roewe logo is particularly distinctive, serving as a symbol of SAIC Motor's premium brand. The shield-shaped emblem primarily features a red color scheme, with two back-to-back lions at its center, exuding an elegant yet subtly British vibe—this is because Roewe originated from the acquisition of some assets of the British Rover, with the lion design inheriting Rover's traditional elements. In terms of details, the red-and-black color combination represents passion and steadiness, symbolizing power and safety, which aligns well with Roewe's positioning as a brand focusing on family and luxury vehicles. I once examined the logo closely at an auto show, noticing its prominent display on both the front grille and wheel hubs, making it highly recognizable on the road and more upscale compared to other domestic brands like Geely or BYD. Nowadays, Roewe cars sell quite well, and the logo has become one of the symbols of the rise of China's automotive industry. I've driven the Roewe RX5 before, and seeing this lion emblem while driving filled me with confidence. In short, it's not just a logo but also represents the brand's technological heritage and homage to classic traditions.
I've been driving a Roewe for several years, and its logo design is quite simple—just a red shield with two lions standing back to back in the middle, as if guarding the car. I remember when a friend bought their first Roewe, I asked about the meaning of the logo. Later, a car enthusiast told me the red shield represents safety, while the lions symbolize strength, originating from the former British Rover brand. Nowadays, Roewes are more common on the road, and the logo stands out distinctly, especially the striking red against a white car body—unlike some brands with overly complex logos. My family can easily recognize a Roewe just by those lions, and during long trips, my kids even enjoy drawing the logo for fun. In practical use, the emblem is highly durable on the grille and doesn’t fade after car washes, reflecting quality. Overall, as an owner, I feel it’s not just visually appealing but also helps Roewe stand out among domestic brands, offering a completely different style compared to BYD’s dragon-inspired logo.