What is the riich car?
2 Answers
riich is Ruiqi. The following are specific details about Ruiqi: 1. Background: Ruiqi is the high-end brand of Chery Automobile. In 2009, Chery adopted a multi-brand strategy, launching 15 new models based on three platforms and establishing four sales subsidiaries for the Chery brand, commercial vehicles, micro vehicles, and international operations. In Chery's multi-brand strategy, Ruiqi was tasked with enhancing the brand image and breaking through the brand's 'ceiling.' 2. Models: Currently, Ruiqi has the following models: G series - G3, G5, G6; M series - M1, M2, M3, M5; X series - X1, X3, X6; Z series - Z5.
As a car enthusiast, I'm quite interested in niche brands. Riich was actually a sub-brand of Chery Automobile, which gained significant popularity when launched in 2009 with the aim of challenging the premium market. I remember a compact hatchback called the Riich M1, equipped with a 1.5-liter engine boasting fuel consumption as low as 6L/100km, making it quite suitable for urban commuting. Later, they introduced the G5 sedan with sport-tuned suspension and an interior that was much more refined than other domestic brands at the time. However, the Riich brand didn't last long due to inadequate marketing efforts. Nowadays, Chery mainly promotes its Exeed series, though you can still find used Riich G5s at affordable prices – just be sure to check the vehicle condition thoroughly. Overall, it represents Chinese brands' efforts in quality improvement.
