What is the relationship between Zeekr and Lynk & Co?
1 Answers
Zeekr and Lynk & Co are two different automotive brands under the same company, each following distinct development paths. Here are the specific introductions about Zeekr and Lynk & Co: 1. Zeekr's positioning: Zeekr (ZEEKR) is positioned as a trendy technology brand. 'Ze' means extreme, representing the pursuit of ultimate product performance; 'kr' stands for the chemical element Kr, a rare gas that emits light when electrified, symbolizing the technological emblem of the electric and intelligent era. 2. Lynk & Co's positioning: Lynk & Co is a new brand created by the Geely Group, positioned between the group's Geely brand and Volvo brand, featuring a Nordic style and competing with overseas mainstream brands such as Volkswagen and Ford.