What is the relationship between Zeekr and Lynk & Co?
2 Answers
Zeekr and Lynk & Co are two different automotive brands under the same company, each following distinct development paths. Here are the specific introductions about Zeekr and Lynk & Co: 1. Zeekr's positioning: Zeekr (ZEEKR) is positioned as a trendy technology brand. 'Ze' means extreme, representing the pursuit of ultimate product performance; 'kr' stands for the chemical element Kr, a rare gas that emits light when electrified, symbolizing the technological emblem of the electric and intelligent era. 2. Lynk & Co's positioning: Lynk & Co is a new brand created by the Geely Group, positioned between the group's Geely brand and Volvo brand, featuring a Nordic style and competing with overseas mainstream brands such as Volkswagen and Ford.
When it comes to the relationship between Zeekr and Lynk & Co, I remember they are both brands under Geely Holding Group, but with completely different positioning. Lynk & Co was jointly created by Geely and Volvo, targeting the young market—models like the Lynk & Co 03 are affordable yet sporty family cars. Later, in the early 2020s, to ride the wave of the EV boom, Geely spun off the Zeekr brand, focusing exclusively on premium new energy vehicles. For example, the Zeekr 001 became wildly popular, boasting terrifyingly strong performance. They share Geely’s technological platforms, like the SEA浩瀚 architecture, which makes car manufacturing more efficient, saving costs while enabling innovation. However, Zeekr is more dedicated to the pure-electric sector, operating independently—kind of like siblings going their separate ways. Geely adopted this strategy to cover diverse consumer needs, and the market response has been fantastic—I often see car enthusiasts sharing their experiences. In the long run, this dual-brand approach will help Geely become even stronger in the new energy battle. If you’re interested, I recommend keeping an eye on their new model releases—their website has detailed comparisons.
