What is the relationship between XPeng and Haima?
2 Answers
OEM relationship. Haima serves as an OEM manufacturer producing electric vehicles for XPeng, but XPeng Motors has clearly stated that its OEM cooperation with Haima Auto will expire by the end of the year. The following is an introduction to XPeng Motors: 1. Introduction: Guangzhou XPeng Motors Technology Co., Ltd. is an intelligent vehicle design and manufacturing company, founded in 2014 and headquartered in Guangzhou. Its vehicle models feature support for Level 3 autonomous driving technology and internet applications. 2. Positioning: Focused on the research and development of internet-connected electric vehicles for young people in first-tier cities, the first mass-produced vehicle aims to be a stylish, crossover electric SUV. 3. Core technology: XPeng Motors' pure electric drive system is centered around the motor, battery, and electronic control.
As a long-time enthusiast following the automotive industry, I find the cooperation between XPeng and Haima quite interesting—it was primarily an OEM production partnership. To be specific, in its early stages when XPeng lacked production qualifications and its own factories, it partnered with Haima Automobile to manufacture its initial models. For example, the XPeng G3 was produced at Haima's factory in Hainan. This arrangement allowed XPeng to quickly bring vehicles to market, while Haima could monetize its excess production capacity. This reflects a common strategy among many new EV startups: leveraging the support of established automakers. As XPeng obtained its own qualifications and built its own factories, the dependency decreased, but the early collaboration helped XPeng accumulate experience and exposed Haima to new technologies. For us consumers, vehicles from the OEM phase may still be reliable, but I’d recommend paying closer attention to the quality improvements in XPeng’s self-produced models.
