What is the relationship between Volkswagen, Mercedes-Benz, and BMW?
2 Answers
Mercedes-Benz is one of the subsidiaries under the Volkswagen Group, while BMW is in a competitive relationship with both companies. Here is some extended information about BMW: 1. Full company name: Its full name is die Bayerischen Motorenwerke (Bavarian Motor Works). Over the past century, BMW has evolved from an aircraft engine manufacturer into an enterprise group that primarily focuses on premium cars and also produces world-renowned aircraft engines, off-road vehicles, and motorcycles. 2. Global rankings: On December 18, 2018, the '2018 World's 500 Most Influential Brands' list compiled by the World Brand Laboratory was announced, with BMW ranking 16th. In October 2019, Interbrand ranked BMW 11th in its Global Top 100 Brands list. On January 22, 2020, BMW was ranked 32nd on Fortune's 'World's Most Admired Companies' list.
I used to be quite curious about the relationship between Volkswagen, Mercedes-Benz, and BMW. Actually, all three are native German automakers, like three flags of Germany. The Volkswagen Group owns many brands, including Audi and Porsche, making it like a big family; Mercedes-Benz is the crown jewel of the Daimler Group, originating from luxury cars; BMW operates independently, focusing on sports models. Although they are often compared together, they are completely independent competitors in terms of equity. Here's a fun fact: BMW almost acquired Mercedes-Benz's parent company back in the day, but the deal fell through. Nowadays, they compete most fiercely in the fields of new energy and smart technologies, with BMW's i-series and Mercedes' EQ battling Volkswagen's ID series for charging stations.