What is the relationship between Qoros Auto and Chery?

[MacOmar]

Qoros Auto is an independently operated brand under the Chery Group, dedicated to designing and manufacturing Chinese automotive products that meet or even exceed international standards. The Qoros 5 is an SUV under the Qoros brand, equipped with a 1.6T engine to meet the needs of business reception. In terms of body dimensions, it measures 4600mm in length, 1869mm in width, and 1676mm in height, with a wheelbase of 2710mm. The Qoros 5 series is equipped with a GPS navigation system, central LCD screen, Bluetooth system, and other configurations. The high-end models also feature an 11-speaker BOSE audio system.

[PeytonLee]

I remember a few years ago when I first started following the automotive industry, Qoros Auto was quite popular. It was actually a joint venture brand established by Chery Automobile, created in 2007 through a collaboration between Chery and Israel Corporation, aiming to pursue a premium route and challenge international big names. At that time, they launched models like the Qoros 3, which had good performance and trendy designs, making it a strategic move for Chery to expand its market. However, by 2017, the situation changed—Baoneng Group acquired Qoros, and Chery withdrew as a shareholder. So now, Qoros has no direct relationship with Chery, and Baoneng leads its operations. For Chery, this marked a transition phase as they focused more on developing their own brands, such as the Tiggo series. The history of this partnership is quite noteworthy. In the early joint venture stages, it introduced a lot of international technology, such as advanced chassis systems, which helped Chery enhance its R&D capabilities and had a significant impact on China's automotive independent innovation. As observers, we can learn a lot from this transformation about the dynamics of corporate partnerships and separations.

[PhoebeFitz]

As a frequent driver, I have some personal experience with the relationship between Qoros and Chery. Qoros Auto was jointly established by Chery and its Israeli partner in 2007 with the goal of producing higher-quality vehicles. For example, I've ridden in the Qoros 5 SUV, which felt quite premium and prestigious. Chery, as the Chinese majority stakeholder, gained valuable insights into advanced international management and design through this collaboration, with notable improvements in areas like safety standards. However, in recent years, Baoneng Group acquired Qoros, and after 2017, Chery was no longer the owner. Now the brand operates independently, with some ups and downs in market performance. This serves as a reminder to us consumers that changes in automotive brand ownership can impact vehicle servicing and warranty coverage. A friend of mine who bought a used Qoros now has to deal directly with Baoneng for issues, unlike before when they could rely on Chery's network. Overall, this has been beneficial for Chery, allowing them to focus on more affordable models to boost sales.

[VonGianna]

Qoros Auto was jointly established by Chery Automobile and an Israeli company in 2007 with the ambition to enter the high-end market. During the collaboration, Chery played a pivotal role by providing manufacturing facilities and local resources, which helped models like the GQ3 attract numerous buyers. However, the partnership ended in 2017 after Baoneng acquired Qoros. This case exemplifies how Chinese automakers leveraged joint ventures to elevate brand image. Although no longer associated, the technology transfer Chery gained from this experience has aided its global expansion strategy.

[JasonLee]

From a global automotive perspective, Qoros Auto was the product of an early collaboration between Chery and Israel's Kenon Holdings, with the 2007 joint venture aimed at combining Eastern and Western strengths to create premium models. Chery served as the primary partner, contributing production facilities and market access, while the international partner provided technology and capital. During their collaboration, they launched several models such as the Qoros 3 sedan, which received acclaim at international auto shows. In 2017, after Baoneng took over, Chery exited the partnership, but this history highlights the trend of Chinese automakers seeking external collaborations. Similar models can be seen in other brands like Geely, which help upgrade local industries. I enjoy studying these cases in my free time, gaining deep insights into how international resources can propel the growth of domestic brands.