What is the relationship between Qoros Auto and Chery?
2 Answers
Qoros Auto is an independently operated brand under the Chery Group, dedicated to designing and manufacturing Chinese automotive products that meet or even exceed international standards. The Qoros 5 is an SUV under the Qoros brand, equipped with a 1.6T engine to meet the needs of business reception. In terms of body dimensions, it measures 4600mm in length, 1869mm in width, and 1676mm in height, with a wheelbase of 2710mm. The Qoros 5 series is equipped with a GPS navigation system, central LCD screen, Bluetooth system, and other configurations. The high-end models also feature an 11-speaker BOSE audio system.
I remember a few years ago when I first started following the automotive industry, Qoros Auto was quite popular. It was actually a joint venture brand established by Chery Automobile, created in 2007 through a collaboration between Chery and Israel Corporation, aiming to pursue a premium route and challenge international big names. At that time, they launched models like the Qoros 3, which had good performance and trendy designs, making it a strategic move for Chery to expand its market. However, by 2017, the situation changed—Baoneng Group acquired Qoros, and Chery withdrew as a shareholder. So now, Qoros has no direct relationship with Chery, and Baoneng leads its operations. For Chery, this marked a transition phase as they focused more on developing their own brands, such as the Tiggo series. The history of this partnership is quite noteworthy. In the early joint venture stages, it introduced a lot of international technology, such as advanced chassis systems, which helped Chery enhance its R&D capabilities and had a significant impact on China's automotive independent innovation. As observers, we can learn a lot from this transformation about the dynamics of corporate partnerships and separations.
