What is the relationship between Qoros and Chery?
3 Answers
Qoros is an independently operated brand under the Chery Group. One of Qoros' shareholders is Chery, making it a new independently operated brand and company jointly established by Chery and an Israeli group company. The ownership of the Qoros brand belongs to Chery, but Qoros operates independently with its own board of directors, R&D department, and production team. Qoros is a Chinese automotive company founded in China with industry-leading standards, bringing together high-end teams from both international and Chinese automotive sectors. Below is an introduction to Qoros vehicles: 1. Engine: One-key start is smooth, the driving process is quiet, acceleration is steady and powerful, with no strange noises. 2. Throttle: For safety considerations, the throttle response in the Qoros 3 is relatively slow, taking 1~2 seconds to react, while the Qoros 5's throttle is more responsive. 3. Brakes: Very stable, providing a strong sense of safety. 4. Suspension: Highly stable, with a firmer suspension setup that offers clear road feedback. 5. Exterior: Elegant. 6. Interior: Simple and neat style, with comfortable seats that better conform to ergonomics. 7. Space: The car is wide, offering ample space. 8. LCD Display: Large and relatively easy to operate, though with lower sensitivity—cannot be compared to smartphones or tablets. 9. Fuel Consumption: Slightly higher, but averages 6.4 during highway driving.
The story of Qoros Auto is quite interesting, and I'll share it from the perspective of an industry veteran. It was originally established in 2007 as a premium joint venture brand between Chery Automobile and Israel Corporation, aiming to break the monopoly of foreign brands. Chery provided core technology and manufacturing platforms, helping Qoros launch its first model, the Qoros 3, which gained recognition in the international market. However, the joint venture wasn't smooth sailing—sales fell short of expectations, and the company faced financial difficulties. In 2017, Baoneng Group made a major acquisition of Qoros. From then on, its ties with Chery weakened, as Baoneng took over brand operations independently, launching new models like the Qoros 5 SUV, while Chery focused on its mainstream market. The entire journey reflects the bittersweet lessons of Chinese automakers transitioning from collaboration to independence, reminding everyone that while joint ventures can be beneficial, risk awareness is crucial.
When chatting about cars with friends, I often mention the relationship between Qoros and Chery. Simply put, they were originally technical partners. When Qoros was established, it utilized Chery's engines and chassis designs to quickly produce vehicles, such as the Qoros 3 sedan. This sharing gave Qoros an initial advantage and flexible cost control. However, the good times didn’t last long. After Baoneng Group acquired Qoros in 2017, it began independent R&D, severing the technical link. Looking back now, the early collaboration benefited Chery in upgrading its brand and served as a springboard for Qoros. But reality often dictates that long partnerships eventually split. This has had a significant impact on car buyers as well—today, Qoros models carry more of Baoneng’s branding.
