What is the relationship between Qoros and Chery?

[VanMorgan]

Qoros is an independently operated brand under the Chery Group. This automotive brand primarily relies on high-quality materials, boasting exceptional solidity. It utilizes globally renowned brands for all components, with designs developed by a German R&D team, making it one of the top-tier brands among domestic vehicles. More details are as follows: 1. One of Qoros' shareholders is Chery, representing a joint venture between Chery and an Israeli corporation to establish a new, independently operated brand and company. Chery and the Israeli company each hold a 50% stake, with independent management. This arrangement is akin to Chery acting as an angel investor, with operations unrelated to Chery. 2. Qoros is a product jointly launched by Chery and the Israeli company. In reality, Chery is the true initiator. Although operating independently, Qoros is essentially a subsidiary of Chery, similar to the relationship between Audi and Volkswagen, or Lexus and Toyota.

[VanChristopher]

I remember Qoros was initially a joint venture between Chery and an Israeli company around 2007. They co-founded this new brand named Qoros. As a car enthusiast in my youth, I heard Qoros aimed to challenge international brands by leveraging Chery's technical foundation with some design innovations. Later in 2019, Baoneng Group acquired Chery's shares, and Qoros came entirely under Baoneng's control—now Chery has no involvement whatsoever. The development is quite intriguing. Early models like the Qoros 3 received high safety ratings, and I once test-drove a friend's car with notably comfortable seats. It's a shame the brand didn't sustain its momentum. Compared to Chery, which continues launching new SUVs like the Tiggo series, their divergence has significantly impacted the market. I've noticed many longtime owners switching to other domestic brands.

[VonCollin]

The relationship between Qoros and Chery is a classic joint venture case. As a small business owner, I pay attention to corporate collaboration details. Back in 2007, they partnered with an Israeli team to establish the brand, with Chery providing technical resources and factory support to create products for the premium market. However, the market changed significantly later on. In 2019, Baoneng Group acquired Chery's shares, and Qoros became wholly owned by Baoneng, while Chery exited to focus on its own brands. Overall, both parties contributed resources during the initial cooperation phase, such as sharing R&D platforms, and later the separation was very clean. When buying a car, I recommend checking the brand background. Qoros has been slow to update under Baoneng, while Chery models like the Arrizo series are still selling well.

[VonBriella]

I drove a Qoros car, which I bought as an inventory vehicle from the Chery era, and its performance was decent. Later, a friend told me that after Baoneng's acquisition in 2019, Chery completely severed ties with it. Initially, the joint venture focused on design innovation, but now it feels like there are fewer models available. The maintenance costs were higher than Chery's, so I chose another brand when I changed cars.

[VonPreston]

As a technical person, I know that Qoros started with Chery's support. Established as a joint venture in 2007, it shared Chery's engine and chassis technology to build a premium brand. Later in 2019, Baoneng took over, and technical sharing basically stopped. Qoros performed well in safety tests, but new models are scarce.