What is the relationship between Qoros and Chery?
2 Answers
Qoros is an independently operated brand under the Chery Group. This automotive brand primarily relies on high-quality materials, boasting exceptional solidity. It utilizes globally renowned brands for all components, with designs developed by a German R&D team, making it one of the top-tier brands among domestic vehicles. More details are as follows: 1. One of Qoros' shareholders is Chery, representing a joint venture between Chery and an Israeli corporation to establish a new, independently operated brand and company. Chery and the Israeli company each hold a 50% stake, with independent management. This arrangement is akin to Chery acting as an angel investor, with operations unrelated to Chery. 2. Qoros is a product jointly launched by Chery and the Israeli company. In reality, Chery is the true initiator. Although operating independently, Qoros is essentially a subsidiary of Chery, similar to the relationship between Audi and Volkswagen, or Lexus and Toyota.
I remember Qoros was initially a joint venture between Chery and an Israeli company around 2007. They co-founded this new brand named Qoros. As a car enthusiast in my youth, I heard Qoros aimed to challenge international brands by leveraging Chery's technical foundation with some design innovations. Later in 2019, Baoneng Group acquired Chery's shares, and Qoros came entirely under Baoneng's control—now Chery has no involvement whatsoever. The development is quite intriguing. Early models like the Qoros 3 received high safety ratings, and I once test-drove a friend's car with notably comfortable seats. It's a shame the brand didn't sustain its momentum. Compared to Chery, which continues launching new SUVs like the Tiggo series, their divergence has significantly impacted the market. I've noticed many longtime owners switching to other domestic brands.
