What is the relationship between Mercedes-Benz and Hongqi?
1 Answers
Hongqi and Bestune are both brands under the FAW Group. Although they belong to the same group, Hongqi is exclusively used for high-end vehicles, while Bestune caters to the mid-to-low-end market. Below is relevant information about Mercedes-Benz: 1. Brand Overview: Mercedes-Benz, a German automotive brand, is recognized as one of the most successful premium car brands globally. It is renowned for its perfect technical expertise, stringent quality standards, innovative capabilities, and a series of classic coupe models. 2. Logo Evolution: The Mercedes-Benz logo originally featured 'Benz' surrounded by wheat ears. In 1926, Daimler and Benz merged, combining the star symbol with the wheat ears of Benz, accompanied by the 'Mercedes-Benz' inscription below. Later, the wheat ears were replaced with a circle, and the 'Mercedes-Benz' inscription was removed. With the merger of these two oldest automobile manufacturers, the company reapplied for trademark rights, and the star within the circle evolved into today's design, which remains one of the most famous trademarks worldwide.