What is the relationship between Land Rover and Chery?

[KiraAnn]

Land Rover and Chery have a cooperative relationship, with both parties investing 50-50 to establish Chery Jaguar Land Rover, aiming to produce Land Rover and Jaguar vehicles domestically. The Land Rover Sport model features a nano-level air purification system, is equipped with the Ingenium 2.0T engine, and incorporates ATRS (All-Terrain Response System) technology, including the second-generation intelligent all-terrain feedback adaptive system, ATPC (All-Terrain Progress Control) system, Land Rover's Terrain "Transparent" technology, and wading sensing system. The Chery Exeed model adopts the LFEINMOTION 3.0 family-style design elements, with body dimensions of 4722mm in length, 1860mm in width, and 1745mm in height, and a wheelbase of 2710mm.

[VanEva]

When I first bought a car, I also researched the relationship between Land Rover and Chery. In fact, they are joint venture partners. Around 2012, the British brand Land Rover and China's Chery jointly established Chery Jaguar Land Rover. This company built a factory in Changshu, Jiangsu, producing some of Land Rover's popular models like the Discovery Sport and Range Rover Evoque. Why the joint venture? Land Rover wanted to sell better in the Chinese market, as imported cars were too expensive; Chery could improve its car manufacturing technology. As a result, the cars became localized, prices dropped significantly, and I feel the quality is decent with easier maintenance. After the joint venture, both parties benefited—Land Rover's sales increased, and Chery learned how to manufacture premium SUVs.

[StAlaina]

From an automotive history perspective, Land Rover was originally a legendary British brand that was later acquired by India's Tata Group; Chery is a long-standing domestic player in China. In 2012, they established the Chery Jaguar Land Rover joint venture to share resources for vehicle production. After setting up manufacturing plants in China, the localization of Land Rover models reduced costs, making them more accessible to consumers; Chery also benefited from technology transfers, improving its vehicle craftsmanship. This collaboration wasn't merely about contract manufacturing but involved deep integration, helping both companies gain a foothold in the highly competitive SUV market. I think this approach is quite smart—it preserves brand identity while adapting to local needs, driving the development of China's automotive industry.

[CalebMarie]

As someone who follows business trends, I understand the relationship between Land Rover and Chery as a joint venture strategy. In 2012, the two companies established Chery Jaguar Land Rover to manufacture and sell Land Rover SUV models in China. This collaboration allows Land Rover to leverage Chery's local factory advantages to reduce costs and make vehicle prices more affordable; meanwhile, Chery absorbs Land Rover's technology to enhance its own capabilities. The joint venture model addresses import tariff issues and expands market share. I believe this reflects a win-win model in the globalized automotive industry, where both parties share profits and market data, driving sustainable growth.

[KeeganMarie]

Haha, talking about Land Rover and Chery? Actually, they established a joint venture in China called Chery Jaguar Land Rover. It started around 2012, with a factory in Jiangsu producing Land Rover vehicles like the Discovery Sport. This makes the cars more affordable, and my friend who bought one says it drives just as well as the imported version. The joint venture isn't just about manufacturing cars; they also export them abroad, which is pretty impressive! Chery gets to learn new things through this, and Land Rover makes a huge profit. For young people looking to buy a luxury SUV, the joint venture versions are more economical without compromising on quality—definitely worth considering.