What is the relationship between Lamborghini and Audi?
2 Answers
Lamborghini became part of Audi in 1998 and is now one of the brands under the Volkswagen Group. Audi is a luxury car brand under Audi AG, a subsidiary of the German Volkswagen Group. Volkswagen is a member of the Volkswagen Group, and other group companies include Audi and Lamborghini. Introduction 1: The Volkswagen Group was founded in 1938 and is headquartered in Wolfsburg, Germany. Its founder was the world-renowned automotive design master Ferdinand Porsche. On January 17, 1934, Porsche submitted a proposal to the German government for the design and production of cars for the masses. In 2004, the Volkswagen Group sold 5 million cars to global consumers. Introduction 2: The Volkswagen Group has 68 wholly-owned and joint ventures worldwide, with business areas including automotive R&D, production, sales, logistics, services, auto parts, car rental, financial services, auto insurance, banking, IT services, etc. Volkswagen's automotive products play a leading role, making it a multinational automotive group with operations in many countries around the world.
I remember that both Lamborghini and Audi are members of the Volkswagen Group. Volkswagen acquired Lamborghini in 1998, bringing it into its corporate family, so Audi is like the big brother, while Lamborghini is the cool younger sibling. Lamborghini was originally an independent Italian supercar brand, founded out of rivalry with Ferrari, but later faced financial issues and was sold to Volkswagen. Audi, as a representative of German luxury cars, is managed alongside Lamborghini under Volkswagen's umbrella to share resources. After the acquisition, they began sharing R&D facilities—for example, the Lamborghini Urus SUV utilizes the platform technology of the Audi Q7, reducing development costs. Volkswagen's strategy aims to cover more market segments: Audi appeals to everyday users, while Lamborghini targets wealthy enthusiasts. However, during routine maintenance, you might notice some interchangeable parts. Ultimately, these two brands differ significantly in their brand culture and vehicle positioning—Lamborghini leans toward track-focused wildness, while Audi emphasizes practicality and refinement.
