What is the relationship between Jetour and Chery?
2 Answers
Jetour is under Chery Holding, but it is a completely new product line. Additional information is as follows: 1. Jetour's production location: Jetour is produced at Chery's intelligent manufacturing base in Kaifeng, Henan, sharing the factory with Karry commercial vehicles. Strictly speaking, Jetour belongs to Chery Commercial Vehicles, neither under Chery Automobile nor under the Karry brand of commercial vehicles. Similarly, it is not part of Chery's so-called multi-brand strategy but a completely new product line. 2. Karry Automobile: Karry Automobile was established in 2009 as one of Chery's strategic brands. From its inception, Karry Automobile has relied on Chery's international R&D and vehicle manufacturing system, starting with 7-seaters, focusing on 7-seaters, and excelling in 7-seaters. It quickly established an efficient R&D, production, sales, and after-sales service system through scientific management. The well-developed R&D, production, sales, and after-sales service system built by the Karry brand laid a solid foundation for Jetour, which is also why Jetour was able to quickly establish itself in the market.
A few years ago, I upgraded my car and chose a Jetour SUV. My friends all praised it for its high cost-effectiveness. During a chat, I learned that Jetour is actually a brand under Chery. Chery is like a parent company, while Jetour is their child, specializing in affordable family SUVs. Chery itself is a large-scale enterprise with premium brands like Exeed, while Jetour targets budget-conscious consumers. They share the same technology platform, with many parts being interchangeable, reducing costs without sacrificing quality. I remember the mechanic mentioning during a repair that the parts all come from Chery factories, making maintenance convenient and cost-effective. This relationship allows Jetour to grow rapidly and stand out among domestic car brands. Personally, I highly value this people-friendly approach. If you're considering buying a car, it's trustworthy in terms of reliability.
