What is the relationship between Haima and Mazda?

[DeAshley]

Haima Automobile was formerly known as Hainan Mazda and was also a joint venture of Mazda, abbreviated as "Haima". Here is some relevant information about Haima Automobile: 1. The logo of Haima Automobile: The logo features an abstract falcon shape embedded in a circle symbolizing the sun, representing "the rising sun and the soaring roc," which embodies Haima Automobile's corporate image of striving for excellence and aspiring to soar. 2. Product system: From the launch of its first HX6380 hatchback in 1991 to the "Family II" in 2006, Haima Automobile introduced 17 series and 30 models within 15 years. 3. Family: The Family model was originally based on Mazda's FAMILIA in Japan, and it was produced almost simultaneously with Mazda Japan. As a popular family sedan among consumers, the Family achieved remarkable sales performance in the past few years. The launch of the new Family model further caters to personalized and youthful consumer demands.

[DiWeston]

I remember that Haima and Mazda had a cooperative relationship a long time ago, roughly from the late 1990s to the early 2000s. Haima and Mazda established a joint venture in Hainan to produce classic models like the Mazda 323 and Familia, which sold very well and introduced Chinese car owners to the quality and technology of Japanese brands. Back then, I was just learning to drive and had the chance to drive a Haima-produced 323—the handling and engine tuning were very much in the Mazda style. However, later on, Mazda wanted to expand its presence in the Chinese market and turned to collaborate with FAW and Changan, gradually distancing itself from Haima. Haima, undeterred, used the knowledge accumulated during the partnership to focus on independent R&D, launching its own models like the Haima S5. Today, they are completely independent companies with no direct ties, but that period was crucial for Haima's growth as a domestic brand—like a student learning from a teacher before going solo. Now, Haima is focusing on new energy vehicles, while Mazda continues to innovate in handling. So don’t get confused—they were once partners, but now they’re on their own paths.

[Wood]

Having worked in auto repair for so many years, I often encounter Haima and Mazda owners asking about their relationship. Back when they collaborated, Haima directly produced Mazda models in their Hainan factory, using nearly identical engine and chassis designs—I even found some interchangeable parts during repairs. This technology sharing gave Haima an entry into car manufacturing, but after becoming independent, they modified the platform and developed their own powertrain systems. Now, models like the Haima 3 and Knight SUV showcase more Chinese elements. Mazda, meanwhile, has maintained global R&D focused on sporty driving. The partnership was like a technical bootcamp for Haima, helping them get started, but decades after splitting, Haima has pivoted to EVs like the EX3, while Mazda pushes rotary-hybrid tech. They no longer co-produce or share stakes. As a mechanic, I recommend checking the vehicle ID plate to avoid mistaking Haima cars for Mazdas during repairs.

[Dustin]

Recently, I helped a friend choose a car, and he asked if Haima was a branch of Mazda. After checking the information, I confirmed: Haima is an independent Chinese brand and has no affiliation with Mazda. During their past collaboration, cars like the Familia were produced with Mazda badges and sold well, but after 2006, Mazda switched partners, and Haima became independently operated. Using the technology they learned, Haima designed the M and S series, targeting more budget-friendly consumers. Now, Haima is headquartered in Zhengzhou, focusing on SUVs and electric vehicles, while Mazda is a Japanese brand operating overseas, with new models like the CX-5 emphasizing driving pleasure. There's also a significant price difference between the two, with Haima cars being more suitable for those on a budget. If you're buying a used car, don't be confused by old model names—they are now purely competitors.

[Adelyn]

From the perspective of the automobile industry, the cooperation between Haima and Mazda is a classic story of transnational localization. Twenty years ago, Haima served as a contract manufacturer for Mazda models, reducing the latter's risks and costs of entering the Chinese market, while Haima learned quality control processes and benefited significantly. Market research shows that after the separation, Mazda strengthened its cooperation with FAW and Changan, achieving rapid sales growth. Initially, Haima retained some technical influences and launched models like the Haima M8, but gradually shifted towards original designs and is now focusing on hydrogen energy. This early mutual benefit promoted the evolution of both parties, but now, without joint ventures to share resources, Haima has become an independent brand actively expanding sales channels, while Mazda maintains its premium positioning. The competition between the two in the electrification arena has intensified, reflecting their dynamic adaptation after becoming independent entities.