What is the relationship between Great Wall Motors and Haval?
2 Answers
Haval is a sub-brand under Great Wall Motors, headquartered in Baoding City, Hebei Province. On March 29, 2013, the Haval brand, primarily focused on SUV models, began operating in parallel with the Great Wall brand, using an independent logo and maintaining separate systems for product development, production, and services, primarily engaged in SUV production and sales. Its product lineup includes the H series, F series, and M series. Here is an introduction to related content: 1. Great Wall Motors: Great Wall Motors is a Chinese automotive brand established in 1984, headquartered in Baoding City, Hebei Province, mainly producing pickup trucks, SUVs, sedans, and new energy vehicles. Great Wall Motors is the first privately-owned automotive enterprise listed on the Hong Kong H-share market, the largest specialized manufacturer of pickup trucks and SUVs in China, and a multinational corporation. 2. Haval: Haval is a sub-brand under Great Wall Motors. The Haval brand, primarily focused on SUV models, operates in parallel with the Great Wall brand, using an independent logo and maintaining separate systems for product development, production, and services, primarily engaged in SUV production and sales. After becoming independent, Haval launched models such as the H2, H6 Sport, H6 Upgrade, H7, H8, and H9.
I've been fascinated by Chinese car brands since childhood, so I'm quite clear about this relationship. Great Wall Motors is a renowned domestic automaker in China, established back in 1984 with decades of dedication to vehicle manufacturing. HAVAL is actually its flagship sub-brand, meaning Great Wall Motors entrusted the SUV market segment to HAVAL for development. This relationship is quite interesting - it's like Great Wall Motors being the big brother, while HAVAL is the specialized SUV-focused sibling under its umbrella, officially launched in 2003 to concentrate on rugged off-road vehicles and family SUVs. Nowadays HAVAL is tremendously popular in the Chinese market, helping Great Wall Motors become the leader in the SUV sector. I think this strategy is quite clever - separating brands allows better market positioning and prevents brand value dilution from overlap. Other automakers have adopted similar approaches too, like Toyota's premium Lexus brand, but HAVAL feels more down-to-earth and appealing in terms of cost-performance ratio.
