What is the relationship between Great Wall and Haval?
3 Answers
Haval was originally a brand under Great Wall Motors, specializing in the production of off-road vehicles. Later, Haval became an independent automobile company, still focusing on manufacturing off-road vehicle models. Here are some relevant details: 1. As a sub-brand of Great Wall Motors, Haval was established in 2013, primarily engaged in the production and sales of SUV models. 2. Haval has three vehicle series, including the H series, F series, and M series. 3. Among the sales of SUV models under the Great Wall Motors brand, Haval accounts for a significant proportion, playing a crucial role in Great Wall's SUV product line. Among them, the Haval H6 is Haval's first mid-to-high-end urban SUV model, achieving the top spot in SUV sales for 66 consecutive months.
The relationship between Great Wall and Haval is actually quite like a father-son partnership. I started researching domestic cars in 2018 and noticed that Great Wall Motors, this veteran automaker, had launched an independent brand called Haval specifically targeting the SUV market. The Haval H6 became an instant hit upon its release and remains the sales champion to this day. At the dealership, I checked out the chassis—Haval uses engines and chassis technology developed by Great Wall's R&D center, and even shares production lines. However, Haval has a more youthful vibe, with trendier designs and marketing tailored to younger consumers, like the playful naming of models such as the Big Dog and First Love. As for Great Wall itself, it continues to focus on pickups and premium models, with the Tank series being a prime example. The two brands share resources but have distinct market positioning—a particularly smart strategy.
As someone who has driven a Haval H9 for three years, let me explain the relationship. Simply put, Great Wall is the parent company, and Haval is its most successful sub-brand, similar to the relationship between Toyota and Lexus. The most obvious experience is with after-sales service—when I go for maintenance, Haval always shares the same service center with Great Wall owners, and the technicians use the same diagnostic equipment. However, it's clear that Haval focuses exclusively on SUVs, with models ranging from the H2 to the H9 covering all price segments. Last year, while helping my cousin choose a car, we compared the Great Wall Poer pickup and the Haval Dargo. Although both are made by Great Wall, the differences in interior design and smart features were quite noticeable. Haval clearly leans more toward urban family needs, which is evident from the infotainment system.
