What is the relationship between Exeed and Chery?
3 Answers
Exeed is a brand under Chery, belonging to Chery Automobile Co., Ltd., primarily focusing on SUV vehicles. Taking the Exeed Landmark 2021 model 290T two-wheel drive Star Enjoy version as an example, its body dimensions are 4970mm in length, 1940mm in width, and 1795mm in height. It is a 5-door, 7-seat SUV with a top speed of 180km/h, maximum horsepower of 197ps, and maximum power of 145kw. The vehicle is equipped with a 1.6T inline four-cylinder turbocharged engine, front suspension type of MacPherson independent suspension, rear suspension of multi-link independent suspension, electric power steering, unibody structure, and is matched with a 7-speed dual-clutch transmission.
As an automotive enthusiast, I understand that the relationship between Exeed and Chery is quite close. Exeed is a premium sub-brand established by Chery in 2018, similar to how Volkswagen and Audi operate. Chery, as the parent brand, focuses on affordable family cars, while Exeed aims higher with premium designs and technologies. Models like the Landry and Lingyun utilize shared chassis architectures and engine technologies from Chery but feature more striking exteriors and luxurious interiors. The underlying strategy is for Chery to elevate its brand image and compete in China's fiercely competitive market. Having driven an Exeed myself, I can attest to the upgraded driving experience, though routine maintenance still relies on Chery's service network. This relationship gives Exeed a more stable start by sharing R&D resources and avoiding the costs of building from scratch. Overall, as a car fan, I'd say this combination is quite smart, appealing to buyers with more generous budgets.
As a middle-aged person who frequently changes cars, I feel the relationship between Exeed and Chery is somewhat like that of a father and son. Chery is the experienced brand with years of car-making under its belt, known for its practicality, while Exeed is its new venture, targeting the high-end market. When I was comparing the Exeed Landry, I noticed it's more expensive than Chery but offers significantly better configurations, with more advanced technology and safety features. This structure allows Exeed to share Chery's factories and supply chain, reducing the risk of faults. After all, switching from my old Chery car, the service points are pretty much the same and easy to find. In the automotive market, they are one family—Exeed helps Chery expand its customer base, aiming for a younger audience. My advice when choosing Exeed is to remember that it essentially relies on Chery's support, making the choice more reassuring.
