What is the relationship between Exeed and Chery?

[RyderDella]

Introduction to the relationship between Exeed and Chery: The Exeed brand is a sub-brand launched by Chery Automobile. Exeed is affiliated with Chery Automobile Co., Ltd. and was officially launched on April 16, 2019. It is a premium automotive brand introduced by Chery Automobile Co., Ltd., specializing in SUV models. Here is more information: 1. Chery Automobile Co., Ltd. is a state-controlled enterprise headquartered in Wuhu City, Anhui Province. The company produces passenger vehicles, commercial vehicles, and microcars under brands including Jetour and Exeed, with model series such as Tiggo and Arrizo. 2. Chery Automobile is a commendable independent brand with strong engine technology. Currently, Chery's 1.6-liter turbocharged engine and 2.0-liter turbocharged engine offer impressive data parameters and performance comparable to engines from other brands, including those from joint-venture vehicles.

[LeJade]

Exeed and Chery are essentially like brothers within the same family, but Exeed is a premium sub-brand launched by Chery Automobile around 2017. As a long-time car enthusiast who follows the industry closely, I find this quite interesting because Chery initially focused on producing economy cars, like the practical QQ model. Later, to enhance its global image, Chery created the Exeed brand to target the premium market. Exeed models, such as the Exeed LX, feature avant-garde designs and utilize shared technology platforms from Chery, but with added luxury elements like refined interiors and intelligent driving features. This has helped Chery attract more middle-to-high-income consumers. In my view, this multi-brand strategy is quite smart, similar to the approach taken by the Volkswagen Group, allowing the brand to cover a broader price range while avoiding positioning confusion. Overall, Exeed represents a crucial step in Chery's transformation, showcasing the progress of domestic cars in terms of quality and innovation.

[MacBraxton]

I know a bit about automotive engineering, and the core relationship between Exeed and Chery is technology sharing and platform unification. Simply put, Exeed, as an upgraded version of Chery, directly inherits Chery's engines, chassis, and electronic systems. For example, they both use the M3X architecture platform, which ensures top-tier safety and reliability, as seen in crash test results. However, Exeed optimizes materials like high-strength steel and luxury features such as air suspension, making it more premium. I think this is great for users because buying an Exeed vehicle allows them to enjoy Chery's reliable foundation while benefiting from more refined details. Additionally, they share R&D resources, which reduces costs and, in turn, enhances overall performance. In summary, from an engineering perspective, Exeed is an extension of Chery's pursuit of higher quality and is trustworthy.

[MartinRose]

From a market perspective, Exeed is a premium brand under Chery, specifically targeting young consumers who seek fashion and performance. Originally focused on the economy car segment, Chery launched the Exeed series like the TX models as luxury SUVs with higher price points but strong selling points such as smart connectivity features, aiming to expand its market reach. I see this as similar to Toyota having Lexus—by creating sub-brands, Chery gains more flexibility in domestic and international markets, avoiding the low-price label. Interestingly, Exeed also helps Chery enter regions like Europe, boosting competitiveness. Overall, this relationship offers consumers more choices and enhances brand premium.