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What is the relationship between Dongfeng Voyah and Dongfeng Motor?

1 Answers

CarmenLee

07/30/25 10:43am

As a key strategic initiative of Dongfeng Motor Corporation, Voyah is a premium electric vehicle brand developed with the full support of the Dongfeng Group. Below are relevant details: 1. Introduction to Voyah: Voyah is a high-end intelligent electric vehicle technology company established in 2018. On July 17, 2020, Voyah officially unveiled its brand logo and Chinese name. Positioned as a 'Zero Anxiety Premium Smart Electric Brand,' Voyah's mission is to 'drive dreams with automobiles and empower a better life.' 2. Brand Culture: Voyah, phonetically similar to 'Lan Tu' (meaning 'blueprint' in Chinese), symbolizes beautiful plans and prospects. 'Lan' represents the wind in the valley, bringing a fresh and natural breeze, evoking associations with pure and clean new energy. 'Tu' signifies strategic innovation and intelligence, reflecting the brand's vision of creating a zero-anxiety, wonderful travel experience and a modern, stylish blueprint for a better life through green mobility solutions.

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