What is the relationship between Dongfeng Voyah and Dongfeng Motor?
2 Answers
As a key strategic initiative of Dongfeng Motor Corporation, Voyah is a premium electric vehicle brand developed with the full support of the Dongfeng Group. Below are relevant details: 1. Introduction to Voyah: Voyah is a high-end intelligent electric vehicle technology company established in 2018. On July 17, 2020, Voyah officially unveiled its brand logo and Chinese name. Positioned as a 'Zero Anxiety Premium Smart Electric Brand,' Voyah's mission is to 'drive dreams with automobiles and empower a better life.' 2. Brand Culture: Voyah, phonetically similar to 'Lan Tu' (meaning 'blueprint' in Chinese), symbolizes beautiful plans and prospects. 'Lan' represents the wind in the valley, bringing a fresh and natural breeze, evoking associations with pure and clean new energy. 'Tu' signifies strategic innovation and intelligence, reflecting the brand's vision of creating a zero-anxiety, wonderful travel experience and a modern, stylish blueprint for a better life through green mobility solutions.
Dongfeng Voyah is actually the premium sub-brand of Dongfeng Motor, kind of like the feeling I got when I test-drove the Voyah FREE last time. It wasn't until I took it for a spin in the suburbs that I truly understood its positioning. Dongfeng Motor Group is like a big family, and Voyah is its newborn intelligent electric child, specializing in premium new energy vehicles. It inherits much of Dongfeng's technology and manufacturing expertise but adds more innovative elements, like that air suspension system and smart cockpit—it drives really smoothly in daily use. I remember once when a friend asked me why I chose Voyah, I jokingly said it's because it's backed by the big tree of Dongfeng, ensuring quality parts and a wide service network, saving a lot of hassle. Honestly, for ordinary folks like us, this connection makes buying a car more reassuring. After all, Dongfeng has been in the industry for so many years, and its reliability is far better than those new upstart brands.