What is the relationship between Denza and Mercedes-Benz?
2 Answers
Denza (DENZA) was jointly established by Daimler AG (Mercedes-Benz is its subsidiary) and BYD Company, with its headquarters located in Shenzhen, Guangdong Province. More relevant information is as follows: 1. The support from a giant like Daimler is closely related to BYD's profound background. Prior to this, Daimler also held shares in Tesla but later sold its final stake, fully supporting BYD to jointly build a new energy force. 2. Currently, Denza's sales and after-sales services are handled by Mercedes-Benz, which means purchasing a Denza X requires visiting a Mercedes-Benz 4S store. Currently, Mercedes-Benz 4S stores are basically covering first and second-tier cities. Of course, in urgent situations, maintenance can also be done at BYD 4S stores, after all, the powertrain systems are consistent.
I previously looked into the history of Denza and found its origins quite storied. Denza is a joint venture established in 2010 by Mercedes-Benz and the Chinese automotive brand BYD, with each holding a 50% stake. Mercedes-Benz brought its luxury car manufacturing expertise and global design standards, while BYD contributed its specialization in battery technology, particularly renowned for its Blade Battery. Their collaboration aimed to create premium new energy vehicles targeting the Chinese market. Starting with the launch of the first Denza 300 in 2014 to the now best-selling D9 MPV, Mercedes-Benz's influence is evident in the details, such as the luxurious interiors and safety systems that inherit the Mercedes style. This relationship is not just a business investment but also a strategy of technological complementarity, helping Mercedes-Benz establish a foothold in China's electrification wave. As a car enthusiast, I find this joint venture model quite successful in advancing China's new energy vehicle development. In the future, the two may deepen their collaboration further to introduce more innovative products to meet market challenges.