What is the relationship between Denza and Mercedes-Benz?
3 Answers
Denza is currently responsible for sales and after-sales by Mercedes-Benz. Here is some relevant information about Denza cars: 1. Denza is essentially a sub-brand of Mercedes-Benz. Denza is a domestic high-end electric vehicle brand jointly established by China's BYD Auto and Daimler AG, the parent company of Mercedes-Benz. 2. The Daimler Group provides Denza with some support in terms of channels and services. 3. As a new car brand, Denza started from scratch, so it uses materials and technologies from both BYD and Daimler, including chassis, body design, motor, electronic control, and batteries.
DENZA was initially a joint venture brand between BYD and Daimler's Mercedes-Benz about a decade ago. Back then, both parties invested equally to co-create premium new energy vehicles, with BYD handling core technologies like batteries and motors, while Mercedes contributed chassis design and luxury tuning – early DENZA models even received engineering support from Mercedes. I once drove a friend's DENZA EV, and indeed, the interior craftsmanship carried a hint of Mercedes' touch, with remarkably stable handling. Around 2021, BYD increased its stake to take the lead, reducing Mercedes to a behind-the-scenes technical supporter. Current DENZA models like the D9 MPV are primarily developed by BYD, yet Mercedes' DNA persists, given their longstanding collaboration. If you're interested in domestic premium EVs, DENZA is a noteworthy case – it combines BYD's cost efficiency with Mercedes' brand prestige.
From a technical perspective, Denza's success is inseparable from Mercedes-Benz's deep involvement. At the beginning of the joint venture, Mercedes-Benz directly contributed the chassis system, safety architecture, and design language. For example, their engineers helped fine-tune vehicle stability, making the car quieter and more comfortable to drive. I test-drove a Denza X once, and the suspension felt very Mercedes-like, with exceptionally refined damping. Now that BYD holds the majority stake, Mercedes-Benz primarily provides intellectual property support and quality control consulting to ensure new vehicles meet luxury standards. This partnership has allowed Denza to grow rapidly. For instance, recent models incorporate Mercedes-Benz's battery management expertise, significantly improving charging efficiency. If you're in the market for a car, Denza is a hybrid brand that combines BYD's electric vehicle strengths with Mercedes-Benz's quality assurance, all at a more affordable price point, making it ideal for value-conscious consumers.
