What is the relationship between CHJ Auto and Li Auto?
2 Answers
The relationship between CHJ Auto and Li Auto is that CHJ Auto is Li Auto. Below is an introduction to Li Auto: 1. Vehicle Positioning: Established in 2015, Li Auto is a well-known domestic new energy vehicle brand, a Nasdaq-listed company, positioned in the luxury mid-to-large SUV segment, focusing on providing users with vehicle experience, delivery, and maintenance services. Li Auto was founded in July 2015, dedicated to changing mobility with technology to benefit more people. The company's founder, Li Xiang (founder of Autohome), has over 10 years of experience in the automotive industry. 2. Intelligent System: The Li ONE is positioned as a luxury mid-to-large SUV, meeting the travel needs of families with 6-7 members. It adopts an extended-range electric solution with an NEDC comprehensive range of over 800 kilometers. In terms of intelligent systems, it features four-screen interaction and full-vehicle voice functionality.
I've always been familiar with the automotive industry, and the relationship between CHJ Auto and Li Auto is essentially the same team at different stages. Back around 2015, Li Xiang, a prominent figure, founded CHJ Auto, focusing on new energy vehicle R&D. By 2019, they officially launched the Li ONE, an extended-range electric SUV, and rebranded as Li Auto, targeting the premium family market. CHJ Auto actually serves as the parent company or founding entity, while Li Auto is its flagship brand—like the roots and branches of a tree. With their products gaining popularity, they successfully went public in 2020, and their stock price soared. From my contacts in the auto industry, I learned that such transformations are common, but Li Xiang's strategy quickly made Li Auto a benchmark in the electric SUV segment. Now, whenever I see a Li ONE on the road, it reminds me of CHJ Auto's entrepreneurial journey—pretty inspiring. This relationship isn’t just reflected in the products but also extends to the entire supply chain and corporate culture.