What is the relationship between Chery and Land Rover?

1 Answers
MicahMarie
07/29/25 9:05pm
Chery and Land Rover have a cooperative relationship, and Land Rover is also known as Chery Land Rover in the Chinese market. This is mainly because the demand for Land Rover in the Chinese market is high, and localization is necessary to meet such a massive demand. Therefore, Land Rover chose to cooperate with China's Chery company. Below is relevant information about Land Rover vehicles: 1. Models after Land Rover's localization: Since their cooperation, Land Rover and Chery have jointly launched two models, namely the Chery Land Rover Evoque and the Chery Land Rover Discovery Sport. The differences between these two Chery Land Rover models and the original Land Rover models are not significant in appearance, except for an additional Chery Land Rover logo at the rear of the vehicle. 2. The Land Rover brand: Land Rover is a British brand specializing in all-terrain vehicles and sport utility vehicles, under the ownership of Jaguar Land Rover. Its current lineup includes the Range Rover series, Discovery series, and Defender series. Land Rover is a pioneer in civilian all-terrain special vehicles and is also a car that has successfully traversed the notoriously challenging jungles and wilderness of Central America.
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