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What is the relationship between Chery and Jetour?

2 Answers

SanHeidi

07/24/25 6:11pm

Jetour and the well-known Chery are more like sibling companies under the same group, similar to the relationship between Mercedes-Benz and Daimler under the Daimler Group. They share common ties but are not the same brand. Therefore, Jetour is an independent market layout under Chery Commercial. Additional information is as follows: 1. Jetour: 'Jie' comes from 'career success', meaning smooth and successful career, symbolizing users achieving a wonderful and happy life. 'Tour' comes from 'all roads lead to Rome', meaning different paths in the world can reach the same destination, symbolizing users striving hard on different paths, enjoying their own struggle process, and reaching their own happy destination. 2. Chery: 'Qi' means 'especially', 'Rui' means 'good fortune', combined to mean especially auspicious. CHERY is derived from the English word CHEERY (meaning 'cheerfully, joyfully') minus an 'E', expressing the company's pursuit of excellence and never being satisfied with the status quo.

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McJordan

08/11/25 10:07am

I recently researched the relationship between Chery and Jetour, and it feels like they're part of the same family but each has its own distinct characteristics. Jetour is actually a sub-brand launched by Chery in 2018, specifically focusing on the SUV and off-road vehicle market, targeting younger demographics. It was incubated by Chery leveraging its own technology and resources, emphasizing cost-effectiveness and trendy designs—for example, the Jetour X70 series has been a hot seller. I test-drove a Jetour vehicle and clearly felt that the chassis and engine were shared with Chery, but the exterior design is more stylish. This strategy allows Chery to reach a broader audience—my younger brother, for instance, chose Jetour, saying it’s affordable and practical. In short, Jetour stands firm thanks to Chery’s strength, with the two siblings each carving out their own niche.

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