What is the relationship between Chery and Jetour?
4 Answers
Jetour and the well-known Chery are more like sibling companies under the same group, similar to the relationship between Mercedes-Benz and Daimler under the Daimler Group. They share common ties but are not the same brand. Therefore, Jetour is an independent market layout under Chery Commercial. Additional information is as follows: 1. Jetour: 'Jie' comes from 'career success', meaning smooth and successful career, symbolizing users achieving a wonderful and happy life. 'Tour' comes from 'all roads lead to Rome', meaning different paths in the world can reach the same destination, symbolizing users striving hard on different paths, enjoying their own struggle process, and reaching their own happy destination. 2. Chery: 'Qi' means 'especially', 'Rui' means 'good fortune', combined to mean especially auspicious. CHERY is derived from the English word CHEERY (meaning 'cheerfully, joyfully') minus an 'E', expressing the company's pursuit of excellence and never being satisfied with the status quo.
I recently researched the relationship between Chery and Jetour, and it feels like they're part of the same family but each has its own distinct characteristics. Jetour is actually a sub-brand launched by Chery in 2018, specifically focusing on the SUV and off-road vehicle market, targeting younger demographics. It was incubated by Chery leveraging its own technology and resources, emphasizing cost-effectiveness and trendy designs—for example, the Jetour X70 series has been a hot seller. I test-drove a Jetour vehicle and clearly felt that the chassis and engine were shared with Chery, but the exterior design is more stylish. This strategy allows Chery to reach a broader audience—my younger brother, for instance, chose Jetour, saying it’s affordable and practical. In short, Jetour stands firm thanks to Chery’s strength, with the two siblings each carving out their own niche.
Let me discuss the relationship between Chery and Jetour from a car selection perspective. Jetour is a sub-brand of Chery, established just a few years ago, specializing in SUVs. This arrangement is quite smart—while Chery itself produces sedans, SUVs, and more, Jetour is like a younger sibling, with models more focused on outdoor and family use. I previously owned a Chery vehicle and later switched to a Jetour X90, discovering that many parts are interchangeable, and the engine is also sourced from Chery. In the market, Jetour offers slightly lower prices and more distinctive designs, attracting many new buyers, especially young people in third- and fourth-tier cities. Chery provides it with technical support and an after-sales network, enabling the brand to grow rapidly. Personally, I think this combination offers consumers more diverse choices.
With years of experience in the automotive industry, I've observed that Chery and Jetour share many core components. Simply put, Jetour is a brand under Chery, utilizing the same vehicle platform and engine technology. For instance, their engines are based on Chery's 1.5T or 2.0T, with slight tuning differences, but the fundamental resources are interchangeable. This model helps reduce costs, allowing Jetour to focus on the SUV market and create popular models like the X95. For consumers, this means reliability and convenient maintenance, as both brands rely on Chery's supply chain.
