What is the relationship between Chery and Jaguar Land Rover?

[OIsabel]

Chery and Jaguar Land Rover are in a cooperative relationship. Chery Jaguar Land Rover Automotive Co., Ltd. was jointly established by Chery Automobile Co., Ltd. and Jaguar Land Rover Automotive. Chery is a state-controlled enterprise engaged in automobile production. Jaguar Land Rover is a British automobile manufacturer with two top luxury brands. Chery's models include QQ3, QQ6, A1, Riich 2, Cowin, Chery 3, A5, etc. Taking the Chery A1 as an example, its body dimensions are 3700mm in length, 1578mm in width, and 1564mm in height, with a wheelbase of 2390mm. Jaguar Land Rover's models include XJ, XK, XF. Taking the Jaguar XK as an example, its body dimensions are 4794mm in length, 1892mm in width, and 1322mm in height, with a wheelbase of 2752mm.

[IkerLynn]

I've always been curious about automotive collaborations. I remember that in 2012, Chery and Jaguar Land Rover established a joint venture called Chery Jaguar Land Rover, with each holding a 50% stake, specifically to produce Land Rover and Jaguar models for the Chinese market. They chose to build the factory in Changshu, Jiangsu, transforming imported vehicles into locally manufactured ones. This move was quite clever—not only did it reduce prices, but it also improved quality stability. Looking back, the Chinese market was growing at that time, and such Sino-foreign joint ventures helped Chery acquire high-end technology while allowing Jaguar Land Rover to mitigate tariff impacts. Overall, this cooperation model was quite win-win, and the domestically produced Land Rover Range Rover Evoque on the roads today is a good example. What do you think? However, I haven’t closely tracked how much has changed over the past decade, but it’s certainly been beneficial for ordinary car enthusiasts.

[ArthurAnn]

When chatting about cars, I always enjoy digging into the inside stories. The relationship between Chery and Jaguar Land Rover is essentially a partnership, having jointly established Chery Jaguar Land Rover Automotive Co., Ltd., with a 50% shareholding each. This joint venture focuses on local production of Land Rover and Jaguar series vehicles for the Chinese market. Behind this lies a major trend: foreign brands aiming to enter China must rely on local manufacturers. Chery contributes manufacturing expertise and cost control, while Jaguar Land Rover brings brand prestige and high standards, resulting in more affordable vehicles. For instance, the Changshu factory uses local parts, cutting costs by half compared to imports. I've also researched that this collaboration isn't just about car manufacturing; it has also driven the upgrade of China's supply chain. However, recent chip shortages have given them a bit of a headache. In short, it's a practical alliance that helps car owners save money and promotes the development of China's automotive industry.

[StEva]

As a car enthusiast, I discovered that Chery and Jaguar Land Rover have teamed up to form a joint venture called Chery Jaguar Land Rover, with both parties on equal footing, producing vehicles in China. They started in 2012, built the Changshu plant, and localized Land Rover SUVs and Jaguar sedans. Now you can buy more affordable domestically produced versions. The collaboration has simplified import procedures and made the quality more tailored to local needs. Personally, I think this is the best deal for us consumers—no need to spend big on imported cars while still enjoying the brand experience.