What is the relationship between Changan Oushang and Changan?
2 Answers
Changan Oushang is a sub-brand under Changan. Changan Oushang offers SUV and MPV models, including the Oushang X7, X7e, Oushang Kesa 3, Oushang Kesa 5, Oushang X70A, Oushang CX70, Oushang X5, and more. Taking the Oushang X7 as an example, the vehicle measures 4705 mm in length, 1860 mm in width, and 1720 mm in height, with a wheelbase of 2780 mm. The Oushang X7 is equipped with a 1.5-liter turbocharged engine across all variants, delivering a maximum power of 131 kW and a maximum torque of 265 Nm. The engine reaches its peak power at 5500 rpm and its peak torque between 1450 and 4500 rpm. This engine features DVVT technology, direct fuel injection, and an aluminum alloy cylinder head and block.
As someone who has long followed the automotive market, Changan Oushang is essentially the direct sub-brand of Changan Automobile. This relationship started a few years ago when Changan launched Oushang specifically to target budget-conscious consumers and expand market coverage. I recall that Oushang primarily targets younger demographics, with models that are more like entry-level SUVs and MPVs—affordable and practically equipped. On the other hand, the main Changan brand leans toward mid-to-high-end segments with a more tech-savvy vibe, like the CS series. Initially, Oushang operated independently with its own positioning and 4S services, but it gradually integrated back into the Changan system. Nowadays, if you buy an Oushang vehicle, you’ll find that many use Changan’s after-sales network, and parts are shared. This strategy works well, similar to how major brands often sell different series. The key is that within the Changan Group, resource allocation has become stronger. If owners ask about quality, I’d say the fundamentals are equally reliable, but Oushang focuses more on family-friendly affordability. I think the future trend will be phasing out the Oushang name and simply calling it a Changan series.
