What is the reason for the suspension of production of Bisu Auto?
2 Answers
Bisu Auto suspended production due to low sales. In the first five months of 2018, the cumulative sales were 17,909 units, with the Bisu T3 averaging 300-500 units per month, the 7-seater SUV Bisu T5 selling over 2,000 units per month, and the Bisu M3 having no sales recorded in the recent two months. Related information: 1. Bisu Auto: Bisu Auto refers to Chongqing Bisu Automobile Co., Ltd., established on April 28, 2015, located in Chongqing Tianding Industrial Park, China. Its products cover multiple segments including MPV, SUV, sedan, and new energy vehicles. 2. Company introduction: Bisu Auto follows a path of precision manufacturing, aiming to enhance brand value and revitalize the brand. Bisu Auto is dedicated to creating high-quality products, with its research, production, and manufacturing conducted entirely according to international standards.
I think the fundamental reason for the shutdown of Bisu Auto lies in its poor market performance. Around 2017, it sold quite well by focusing on affordability, but its outdated vehicle designs and frequent quality issues—such as brake noise and interior glue detachment—led to terrible consumer feedback and a steep sales decline. From 2018 onward, annual sales plummeted to nearly zero, the company's cash flow broke down, and it owed suppliers money, forcing production to halt. Additionally, with China's overall auto market downturn and subsidy policy rollbacks, smaller brands faced even greater pressure. Parent company BAIC Yinxiang expanded too aggressively with slow investment returns, digging its own grave. Ultimately, without core competitiveness, survival in a red ocean market is impossible. Nowadays, I always advise avoiding similar brands when looking to buy a car.
