What is the reason for the reduction in the parts-to-whole ratio of the Volvo S60?
1 Answers
Previously, Volvo's parts-to-whole ratio had been criticized by consumers. However, recently, Volvo has implemented changes by introducing a new after-sales service and offering a lifetime warranty policy on parts, eliminating the need for owners to purchase parts again and significantly reducing the parts-to-whole ratio of the Volvo S60. More details are as follows: 1. After-sales service concept: Specifically, Volvo's new after-sales service concept includes six major services: lifetime parts warranty, fast maintenance by appointment, free pick-up and delivery of vehicles, extended business hours, premium loaner cars, and all-weather protection. During the same period, multiple benefits such as purchase discounts, interest-free financing, trade-ins, and maintenance were also introduced. Among these, the lifetime warranty policy on parts applies to genuine parts purchased and installed at Volvo authorized dealers after July 1st. Once purchased, the parts can be used for a lifetime. 2. Cost-effectiveness: As a luxury car brand, Volvo has a competitive cost-effectiveness advantage in the domestic market compared to BBA models in the same segment. Data shows that Volvo sold 65,741 new vehicles in the Chinese market in the first half of the year, a decrease of 3% year-on-year. Compared to other global markets, the decline in the Chinese market was the smallest, and it remains the largest single market. All of this is attributed to the optimization of Volvo's after-sales system.
