What is the reason for the discontinuation of Zotye SR7?

[SanKevin]

In fact, there is no confirmed news about the discontinuation of Zotye SR7, and the official has not provided a clear response regarding this matter. Here is an introduction to Zotye SR7: 1. Dimensions: Its length, width, and height are 4510mm * 1835mm * 1610mm respectively, with a wheelbase of 2680mm, positioning it as a compact SUV. 2. Exterior design: The vehicle features a dynamic and stylish design, full of tension and youthful vitality. The SR7 adopts a two-tone body design with different colors for the upper and lower parts, offering multiple personalized options to meet the individual needs of young consumers to the greatest extent.

[McMalia]

Let me talk about the market reasons behind the discontinuation of the Zotye SR7. When it was first launched in 2015, it was quite popular due to its Audi Q3-like exterior design, attracting many young buyers. However, problems soon emerged. The competition was too fierce—domestic SUVs like the Geely Boyue and Haval H6 were selling like hotcakes, while SR7's sales plummeted, dropping to less than half of its peak by 2018. Additionally, Zotye faced overall financial strain, tightening its budget, leaving no funds to develop new models or upgrade existing ones. Quality issues also dragged it down, with numerous complaints about rusting bodies and transmission noises, ruining its reputation. By 2019, the company shifted its strategy toward electric vehicles, such as the T300 EV, leading to the natural phase-out of traditional fuel models like the SR7. The market didn’t embrace it, and the car itself underperformed—so it got phased out. Remember this lesson: when buying a car, always go for models with solid reputations.

[Adeline]

I've been following consumer feedback for a long time, and the discontinuation of the SR7 is mainly due to customer dissatisfaction. Many owners have complained to me that after just one or two years of driving, the car starts having constant problems, such as high fuel consumption, frozen electronic screens, and expensive repair costs, not to mention the slow response from 4S shops. The company didn't sell many cars, but the inventory piled up in warehouses, forcing them to clear stock at discounted prices. The imitation design was also a problem, as young people felt embarrassed driving it and preferred original brands. By 2020, when the stricter China VI emission standards came into effect, the engine didn't meet the requirements, making discontinuation even more urgent. Zotye shifted its resources to focus on new energy vehicles, leaving older models neglected. In the end, if you don't prioritize consumer needs, you're bound to fail sooner or later.

[LaTalia]

From what I understand, Zotye's internal restructuring was the key factor in the production halt. After 2017, sales plummeted dramatically, prompting the company to shift towards a new energy strategy, such as the E200 electric vehicle, with funds prioritized for new projects. The SR7, being a traditional fuel-powered vehicle, had high production line maintenance costs and was discontinued to cut expenses. Employees revealed supply chain bottlenecks, with shortages of core components accelerating its phase-out. Ultimately, it was bad timing—when the market changed, tough choices had to be made.