What is the reason for the discontinuation of the Haima M5?
1 Answers
The Haima M5 is not exactly discontinued; instead, it has been rebranded under the Haima Family series and officially renamed as the fourth-generation Family. The Haima M5 model had serious quality defects in its engine, requiring extensive repairs and replacements, which resulted in significant financial losses for Haima, leading to the discontinuation of this model. To adjust its strategy, the company transformed the Haima M5, making the new-generation Family M5 both the fourth-generation product of the Family brand and a new strategic model for Haima's 2.0 era. Below is an introduction to the new-generation Family M5: 1. Stylish and spacious full-size body. 2. Solid and stable handling performance. 3. Powerful and smooth powertrain combination. 4. 360-degree upgraded optimized configuration. It features a full-size body design with a length of 4698mm, providing a comfortable and premium space. The styling adopts the wind dynamic aesthetic design concept, effectively reducing the drag coefficient to 0.28, making driving more economical and environmentally friendly.