What is the real reason for the discontinuation of the Haima M5?
4 Answers
Haima M5 was discontinued due to severe engine malfunctions. Here is some relevant information about the Haima M5: 1. Exterior: The front fascia exudes a strong sporty vibe, complemented by LED headlight cluster design, catering to the aesthetic preferences of younger consumers. The overall appearance is mature, refined, and exudes a sense of luxury and sophistication. The front grille is particularly striking. The door design is outstanding, featuring sleek and stylish streamlined doors, prominent side character lines, and a low-slung stance that consistently catches the eye. The Haima Family M5 boasts a cool design style that is popular both inside and out. 2. Interior: The asymmetrical styling enhances the sense of design and fashion, with color schemes that align with the tastes of more Chinese consumers. The material combinations are well-coordinated, and realistic grain-textured craftsmanship creates a more premium sensory experience. The center console and steering wheel maintain traditional elements, contributing to a better driving experience. The front row space in the Haima Family M5 is very spacious, offering ample room. Unless you are an exceptionally tall or large individual, you will find the seating very comfortable. The space primarily caters to the front row, especially the driver's seat, which has a wide range of adjustment.
I've looked into this thoroughly. The core reason for the discontinuation of the Haima M5 was Haima Auto's major strategic adjustment. Back then, they axed their sedan lineup to focus solely on SUVs, making the M5 a casualty. The car actually had quite a solid chassis setup, but its outdated powertrain was a fatal flaw—the 1.6L engine paired with a 5MT was already criticized for high fuel consumption and sluggish performance back in 2015. A friend of mine bought a used M5, and during maintenance at the 4S店, the technician mentioned that the parts supply chain couldn't keep up at the time, with even the headlight assembly taking two weeks to arrive. Plus, as domestic brands started piling on smart features, the M5 didn't even come with a standard infotainment screen—it was an optional extra. Naturally, it got left behind by the market. You can still find bargains in the used car market now, but be prepared for long waits when it comes to repairs.
As working-class people, the biggest fear when buying a car is discontinuation. I deeply felt this last year when helping my cousin look for a used M5. In fact, the most direct reason for this car's discontinuation was unsustainable sales—I checked the data, and in its final six months, monthly sales were only in the triple digits. At that time, the manufacturer was mainly promoting SUVs like the S5 and S7, and production lines were prioritized for SUVs. Another less-mentioned point is that Haima shifted its focus to obtaining new energy qualifications, essentially halting R&D on traditional fuel vehicles. During a trip to Hainan, I noticed Haima taxis everywhere, and local drivers all complained about the M5's weak air conditioning—a fatal flaw in the southern heat. Looking back now, perhaps a 1.5T version could have kept it alive longer.
A friend who runs an auto repair shop revealed that the increasing maintenance rate of the Haima M5 accelerated its discontinuation. Common issues at his shop include oil leaks from the generator, delayed response from the electronic throttle, and defective ignition coil designs in certain batches. The manufacturer's cost-cutting measures in 2017 led to a decline in quality control, with particularly high failure rates in the power window regulators. During the transition to the National V emission standards, the engine wasn't upgraded in time, failing to meet emission requirements and directly losing license plate eligibility in seven or eight cities. Consumers, noticing the plummeting resale value, became hesitant to buy new cars, creating a vicious cycle that led to its discontinuation.
