What is the positioning of the Trumpchi GS3 model?
4 Answers
The positioning of the Trumpchi GS3 model is a compact SUV. SUV models are generally classified into five levels, listed in descending order: full-size SUV, mid-size SUV, medium SUV, compact SUV, and subcompact SUV. The positioning of a car model is determined by comprehensive consideration of factors such as the vehicle platform, wheelbase, driving quality, body dimensions, vehicle configuration, and powertrain. The Trumpchi GS3 is a vehicle under GAC Trumpchi, with dimensions of 4350mm in length, 1825mm in width, and 1655mm in height, and a wheelbase of 2560mm. Depending on the version, the car offers configurations such as automatic air conditioning, rear air conditioning vents, seat heating, one-button start, keyless entry, rearview camera, electronic parking brake, and auto hold.
I've been driving the GAC Trumpchi GS3 for almost a year now, and it's positioned as the first family car for young people. The size is just right - the 4.3-meter length makes it perfect for navigating narrow city streets and finding parking spots. The back seat comfortably fits three people, and the trunk can hold two 24-inch suitcases with room to spare. The higher ground clearance compared to sedans means no scraping when driving on rough rural roads. The automatic transmission base model costs less than 90,000 RMB out the door, making it very friendly for those who've just started working for a few years. Although the 1.5T engine isn't particularly powerful, it's more than adequate for city commuting and quite suitable for weekend road trips with friends.
Here's a little observation I'd like to share with you: there are 6 different model years of GS3 parked in our residential underground garage, all owned by young post-90s families. This car perfectly fits between a small SUV and a compact SUV, costing 30,000 to 40,000 yuan less than the Honda XR-V while offering more space than the Baojun 510. My wife drives it every day to pick up and drop off our kid, praising its light and easy-to-handle steering wheel that makes U-turns on narrow roads near the school a breeze. On weekends when we go grocery shopping, folding down the rear seats allows us to fit a stroller plus two boxes of diapers, striking just the right balance between practicality and affordability.
An interesting phenomenon was observed in the car market data analysis: the Trumpchi GS3 has consistently ranked in the top 10 sales of small SUVs for three consecutive years. Its positioning is quite clever—it competes in the small SUV market with the features of a compact SUV. Standard equipment includes a 10.25-inch large screen and remote start, while the higher trim comes with L2 driving assistance. For example, my colleague bought the Shadow Speed version last year, which offers a 360° panoramic camera and automatic parking—far more generous in features compared to joint-venture cars at the same price point, making it particularly suitable for new drivers who just got their license.
