

The name Mercedes has quite a story behind it. In 1900, an Austrian businessman named Emil Jellinek was obsessed with racing and often ordered cars from Daimler to compete. Inspired, he named one of his race cars after his young daughter—Mercedes, as her Spanish name meant 'grace' and 'elegance,' exuding sophistication. That car performed exceptionally well in the 1901 race, and Daimler, recognizing the brilliance of the name, trademarked it. Later, in 1926, when Daimler merged with Benz, the name became Mercedes-Benz. This brand name carries both a father's love for his daughter and an aura of elegance and nobility—no wonder the three-pointed star now symbolizes luxury cars.

Let's talk about the origin of the name 'Mercedes'. Originally, it was the name of a Spanish girl, meaning 'grace and kindness'. In 1900, Austrian businessman Emil Jellinek, who frequently ordered cars from Daimler, had a sudden inspiration to name a new car after his daughter. At that time, racing cars were usually designated by codes or numbers, so using a personal name was strikingly unique. Unexpectedly, the name became a sensation, and later the Daimler company adopted it as their brand name. Nowadays, Mercedes-Benz advertisements often emphasize elegant design, a quality that resonates with the original name's charm. Had they chosen an ordinary word as the brand name, it might have lacked this humanistic touch. The cultural connotations behind the name indeed add warmth to the brand.


