What is the New Retail Model for New Energy Vehicles?

[McCharlie]

The new retail model for new energy vehicles involves splitting the traditional 4S store into experience centers, delivery centers, and service centers, with experience centers being located closer to consumers in shopping malls. Direct Sales Model: This model allows vehicles to be sold directly to end consumers, breaking the traditional hierarchical dealer sales model. It is based on establishing brand experience stores without delegating sales to agents, providing a one-stop service for product order reception, production, and sales. Consumers can make appointments and place orders online, with options for personalized customization. Financial Leasing Model: Under this model, the lessor purchases the leased item from the supplier based on the lessee's specific requirements and choice of supplier, and then leases it to the lessee for use. The lessee pays the lessor in installments. During the lease period, ownership of the leased item remains with the lessor, while the lessee has the right to use it. Eventually, the lessee can obtain ownership of the leased item.

[VanPaul]

I recently switched to a new energy vehicle, and the retail model is completely different from before. In the past, buying a car involved haggling at a 4S dealership, but now you can place an order directly on your smartphone, eliminating the middleman. Automakers like Tesla or NIO have opened experience centers where there are no pushy salespeople—instead, technical consultants help you choose configurations and colors, and you can experience smart driving during test drives. This model is not only convenient and fast but also allows for personalized customization, such as selecting range or interior styles. The entire process is transparent and stress-free, with clear costs and no hidden fees. For consumers, this lowers the barrier to car ownership, and younger people especially prefer this digital approach, even sharing their experiences in online communities. Of course, the new model also requires automakers to improve their services, such as faster delivery and follow-up after-sales support, to avoid long waits that could diminish the user experience. This reflects the innovation in the new energy vehicle industry, making retail more aligned with modern lifestyle needs.

[AdalineFitz]

Working at our physical stores, the new retail model for new energy vehicles has indeed optimized operational efficiency. Previously, traditional 4S dealerships were burdened with excessive inventory and tied up substantial capital. Now, automakers have shifted to a direct sales model, eliminating middlemen markups. Brands directly establish compact experience stores in shopping malls or prime commercial districts to display vehicles and attract foot traffic. Staff focus more on explaining NEV features like charging convenience or smart functionalities. Customers can finalize configurations in-store and place orders via brand apps, with backend systems directly handling customization and logistics – significantly reducing our inventory pressure. This model also integrates online-offline synergy, with official websites or mini-programs providing 24/7 consultation services to address inquiries anytime. This enhances customer satisfaction while lowering cost risks, benefiting long-term corporate development. However, challenges remain, particularly in training staff to master technical specifications to avoid misinformation that could damage brand reputation. Overall, this retail transformation injects vitality into the industry, accelerating NEV adoption.

[LaStephanie]

As a tech enthusiast, I find the new retail models for new energy vehicles quite interesting in terms of technological innovation. Automakers are now using digital tools to bring users closer, such as developing exclusive apps that enable virtual test drives or personalized configurations. Consumers no longer need to visit physical stores; they can preview the vehicle's exterior and interior through VR or AR technology and then place orders directly online. The system automatically processes orders and customization requests, such as battery capacity or autonomous driving levels, making the process efficient and fast. The new model also integrates big data to predict demand, reducing inventory waste and supporting eco-friendly concepts. Additionally, automakers launch interactive campaigns on social media to engage younger audiences and expand their influence. Technology-driven retail transformation makes car buying as simple as ordering takeout, but the core is ensuring the underlying system is stable and reliable to avoid bugs that could affect user experience. This promotes the adoption of green mobility.