What is the New Retail Model for New Energy Vehicles?
2 Answers
The new retail model for new energy vehicles involves splitting the traditional 4S store into experience centers, delivery centers, and service centers, with experience centers being located closer to consumers in shopping malls. Direct Sales Model: This model allows vehicles to be sold directly to end consumers, breaking the traditional hierarchical dealer sales model. It is based on establishing brand experience stores without delegating sales to agents, providing a one-stop service for product order reception, production, and sales. Consumers can make appointments and place orders online, with options for personalized customization. Financial Leasing Model: Under this model, the lessor purchases the leased item from the supplier based on the lessee's specific requirements and choice of supplier, and then leases it to the lessee for use. The lessee pays the lessor in installments. During the lease period, ownership of the leased item remains with the lessor, while the lessee has the right to use it. Eventually, the lessee can obtain ownership of the leased item.
I recently switched to a new energy vehicle, and the retail model is completely different from before. In the past, buying a car involved haggling at a 4S dealership, but now you can place an order directly on your smartphone, eliminating the middleman. Automakers like Tesla or NIO have opened experience centers where there are no pushy salespeople—instead, technical consultants help you choose configurations and colors, and you can experience smart driving during test drives. This model is not only convenient and fast but also allows for personalized customization, such as selecting range or interior styles. The entire process is transparent and stress-free, with clear costs and no hidden fees. For consumers, this lowers the barrier to car ownership, and younger people especially prefer this digital approach, even sharing their experiences in online communities. Of course, the new model also requires automakers to improve their services, such as faster delivery and follow-up after-sales support, to avoid long waits that could diminish the user experience. This reflects the innovation in the new energy vehicle industry, making retail more aligned with modern lifestyle needs.
