What is the name of the car jointly ventured by Chery and Israel?
1 Answers
Chery Automobile and Israel Corporation jointly established the car brand Qoros. Qoros initially planned a production capacity of 150,000 units, with its first model being a compact sedan. In the future, it will also launch D-segment cars and SUVs, targeting the most demanded and fiercely competitive segments in the Chinese market. To stand out amidst the competition from international automakers, clear brand and product positioning are essential. Currently, Qoros aims to attract young consumers with its dynamic design and rich electronic features, but its brand recognition and pricing may not be competitive. In terms of vehicle manufacturing, Magna, known as the 'automaker among parts suppliers,' handles the overall design in Europe, with an international executive team.