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What is the model positioning of the Infiniti ESQ?

2 Answers

LeAbigail

07/29/25 4:24pm

The model positioning of the Infiniti ESQ is a compact SUV. Its body dimensions are: length 4170mm, width 1770mm, height 1570mm, wheelbase 2530mm, minimum ground clearance 150mm, and curb weight 1245kg. The Infiniti ESQ is equipped with a 2.0T inline 4-cylinder turbocharged engine, delivering a maximum horsepower of 116PS, maximum torque of 154Nm, and maximum power of 85kW. The front suspension features a MacPherson strut independent suspension, while the rear suspension uses a torsion beam non-independent suspension. The drivetrain configuration is front-engine, front-wheel drive.

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Casey

08/14/25 5:16am

Speaking of the Infiniti ESQ, I've driven this car a few times and feel its positioning is quite clear—it's a compact luxury SUV specifically designed for young urban demographics. With a petite body length of around 4 meters, parking and turning are exceptionally agile, especially in congested cities like Beijing and Shanghai, where driving it feels effortless. The interior features leather and soft materials, giving it a somewhat upscale vibe, though it doesn’t quite match top-tier luxury vehicles. Under the hood, the 1.6T engine provides ample power for daily commutes, and fuel consumption is kept at around 8L/100km, making it relatively economical. Priced at approximately 300,000 yuan when new, it served as an entry-level option in the Infiniti lineup. Its target market was precise: attracting white-collar professionals or young couples in their twenties who desired brand prestige without breaking the bank. Although discontinued, its positioning was undeniably successful. Compared to other compact SUVs like the Audi Q2, the ESQ stood out with its bold design elements, such as the exaggerated headlights, which always turned heads. However, the trunk space is limited at about 330 liters, making it slightly impractical for large items—thus, its utility is somewhat confined to daily city life and weekend getaways. Overall, it effectively filled the gap for an affordable, compact luxury vehicle.

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