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What is the mentality of people who buy Skoda?

1 Answers

IsabelDella

07/29/25 6:46pm

People who buy Skoda are usually short on money and purchase the car as a means of transportation. As is well known, Skoda is a subsidiary brand of Volkswagen. In China, Skoda is positioned as a lower-end car brand compared to Volkswagen. Skoda Auto's headquarters is located in Mladá Boleslav, a small town north of Prague, the capital of the Czech Republic. The company currently employs nearly 22,000 people and has hundreds of domestic and international suppliers, achieving an annual production and sales scale of 450,000 vehicles. Below is an introduction to Volkswagen: Brand Logo: Volkswagen (German: Volks-Wagenwerk), meaning 'the people's car,' has undergone several changes in its logo history. The VW in the logo stands for the first letters of its full name. The logo resembles three 'V's made with the middle and index fingers, symbolizing the company and its products' victory—victory—victory. Brand Portfolio: The Volkswagen brand group includes eight brands: Volkswagen Commercial Vehicles, Volkswagen Passenger Cars, Skoda (SKODA), Bentley (Bentley), Bugatti (Bugatti), Porsche (Porsche), Scania (SCANIA), and MAN.

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