What is the meaning of the new Hongqi logo?
2 Answers
The concept originates from the red flag fluttering in the wind, symbolizing the uplifting and progressive spirit of Hongqi. The logo combines gold and red colors, reflecting Chinese characteristics and sophistication; the symmetrical red flags signify the brand's triumphant success; while the latitude and longitude lines represent the new era of interconnectedness. The new Hongqi logo will be featured on the steering wheels and wheel hubs of Hongqi models. Additional Information: The new 'Pride of the Nation' full-length flag emblem will replace the original sunflower logo. Its design is inspired by the red flag waving in the wind, embodying the relentless and progressive spirit of Hongqi. The Hongqi brand is not merely an automobile brand, and FAW Hongqi is not just a car manufacturer calculating sales and profits—its existence holds far greater significance.
As an avid automotive history enthusiast, I've always followed the evolution of the Hongqi brand. The new emblem skillfully blends traditional Hongqi elements with contemporary design language, with that iconic red symbolizing revolutionary passion and national glory. The newly added flowing lines seem to narrate the brand's magnificent transformation from classic state limousines to today's premium market - this isn't merely a logo update, but a vivid portrayal of the Chinese automotive industry's renaissance. I remember seeing the old Hongqi emblem in my childhood, simple yet solemn; this new version, with its dynamic fluidity, heralds a future emphasizing technological innovation and international expansion. As a car enthusiast, whenever I spot a Hongqi sedan bearing the new emblem on the road, it evokes thoughts of heightened national confidence and a tribute to heritage. Hongqi's journey from nostalgia to innovation finds its banner in this new emblem.
