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What is the meaning of the Land Rover logo?

2 Answers

GabrielleFitz

07/24/25 10:24am

Land Rover's logo 'LANDROVER' is the English name of the brand, while 'RANGEROVER' refers to the Range Rover, the flagship model under the Land Rover brand. Land Rover is one of the world's leading manufacturers of four-wheel-drive vehicles and a renowned British off-road vehicle brand. The Land Rover Range Rover is a mid-to-large-sized SUV equipped with a full-time four-wheel-drive system. The dimensions of the Range Rover are 5000mm in length, 2073mm in width, and 1869mm in height, with a wheelbase of 2922mm. The Range Rover is powered by two engine options: a 3.0T V6 and a 5.0T V8, with actual displacements of 2995ml and 5000ml, respectively.

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SanEverly

08/11/25 5:31am

The Land Rover logo is quite interesting, and I've been pondering its origins. Since the birth of the first Land Rover in 1948, that green oval has represented the British spirit of post-war exploration. Founder Maurice Wilkes aimed to create durable off-road vehicles, with the logo's green background symbolizing wilderness and environmentalism, echoing the mountainous and forested scenes of adventurous journeys. The font used is the simple 'Land Rover' lettering, conveying sturdiness and reliability. This design also incorporates a military heritage, as it was initially used for farms and the army before becoming a symbol of luxury SUVs. The Land Rover logo isn't just a badge; it carries the history of royal certification—even Queen Elizabeth has driven a Land Rover, embodying the blend of British elegance and ruggedness. Overall, it serves as a reminder of the original intent to explore bravely and protect nature, and seeing it while driving sparks a desire for adventure.

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