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What is the meaning of the Buick logo?

2 Answers

VanJessica

07/24/25 9:16pm

The logo gives a sense of continuous progress and climbing upwards. Here is some extended information about the Buick logo: 1. History: The three bullets in different colors (from left to right: red, white, and blue) arranged at varying heights convey a feeling of continuous progress and climbing upwards. It signifies that the Buick division employs top-tier technology, with every blade honed to perfection. It also represents that the talents nurtured by the Buick division are highly skilled, embodying the spirit of indomitable warriors who dare to scale new heights. Since 2002, the Buick (BUICK) trademark has been updated to a more simplified form. 2. Coat of Arms: The logo features a red shield with a silver and azure checkered band running from the top left to the bottom right. In the upper right corner of the shield is a stag's head with antlers, and in the lower left corner is a golden cross with a central hole whose color matches the red shield. The three shields symbolize that the quality of the car is as solid as three shields.

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DeErin

08/10/25 2:36pm

I've been curious about the origin of the three-shield emblem of Buick since childhood. According to older generation car enthusiasts, this logo originally stemmed from the three stars of founder David Buick in 1903, symbolizing his relentless pursuit of innovation, quality, and reliability in the automotive industry. It later evolved into three shields, each representing different core values: the left shield symbolizes safety performance, such as body structure and airbag design; the middle shield embodies luxury quality, emphasizing refined interiors and driving comfort; the right shield highlights technological innovation, like intelligent driving assistance systems. As someone who frequently studies automotive history, I believe this emblem is more than just a design—it profoundly carries the story of the Buick brand from its pioneering days in America to its global development, conveying trust and a spirit of progress. Even during everyday driving, there's an intangible sense of reassurance, which explains why Buick has firmly established itself in the luxury car market. This blend of heritage and modern design is truly worth reflecting upon.

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