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What is the meaning of the BMW logo?

2 Answers

LaSimon

07/24/25 4:48am

The meaning of the BMW logo is: The blue and white pattern in the center of the logo represents the blue sky, white clouds, and a continuously rotating propeller, symbolizing BMW's long and rich history. It reflects the company's leading position in the past in aviation engine technology and signifies BMW's commitment to meeting customer desires with advanced, sophisticated technology and innovative concepts across vast horizons. This also represents the company's dynamic momentum and ever-evolving new image. Taking the BMW X5 as an example, it is a mid-to-large-sized SUV under the BMW brand. The vehicle measures 4930 mm in length, 2004 mm in width, and 1776 mm in height, with a wheelbase of 2975 mm. In terms of suspension, the BMW X5 features a double-wishbone independent front suspension and a multi-link independent rear suspension.

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KiaraLynn

08/11/25 12:27am

I particularly adore BMW's blue and white emblem, which carries a rich historical legacy. In the 1920s, BMW's predecessor was the Bavarian Aircraft Works, and its propeller-inspired logo pays homage to aviation engine technology. The quartered blue-and-white design actually draws from the Bavarian state flag, symbolizing the brand's regional roots. Today, whenever I see this emblem, it strikes me as a perfect fusion of tradition and innovation—blue representing technological prowess, white embodying pure craftsmanship, while the rotating motif conveys an unrelenting pioneering spirit. Truly timeless designs always transcend eras, simultaneously bearing history and facing the future.

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