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What is the meaning of the blue and white in BMW's logo?

2 Answers

McEllie

08/29/25 6:16am

The blue and white pattern in the center of the BMW logo originates from the flag of Bavaria. However, due to trademark laws prohibiting the use of national emblems or other sovereign symbols in civilian trademarks, the order of blue and white in the BMW logo is reversed compared to the flag. Below is a detailed introduction about BMW cars: 1. Overview: BMW, which stands for Bayerische Motoren Werke AG in Chinese, is a German luxury car brand. BMW's vehicle series include the i, X, Z, and pure numeric models, as well as the 1, 2, 3, 4, 5, 6, 7, and 8 series, along with the M series, which is an improved version based on these series. 2. Other information: The blue and white logo of BMW represents the colors of the Bavarian state flag, where BMW's headquarters is located. Over the past century, BMW has evolved from an aircraft engine manufacturer into a corporate group that focuses on premium cars and also produces globally renowned aircraft engines, off-road vehicles, and motorcycles.

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LaAshlyn

09/11/25 3:53am

Speaking of BMW's "Blue Sky and White Clouds," as a long-time car enthusiast, I have to delve into its historical origins—it's not just a random nickname. The blue and white design of the BMW logo actually represents the colors of the Bavarian state flag in Germany, symbolizing the brand's pure heritage and high-performance legacy. However, in China, fans vividly call it "Blue Sky and White Clouds" because the circular emblem truly resembles white clouds set against a blue sky, elegant and romantic. This nickname has become popular on the streets, making BMW more relatable and conveying a sense of freedom, dreams, and premium driving. Every time I see that emblem while driving, it reminds me of the exhilaration of speeding on the highway, the unrestrained feeling under the backdrop of blue skies and white clouds. Understanding this background, you'll realize that choosing a car isn't just about the brand—it's about embracing a lifestyle. Young friends who grasp this cultural essence will find driving even more exhilarating.

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