What is the meaning of the Baojun car logo?
1 Answers
Here is the introduction to the meaning of the Baojun car logo: 1. The design of the Baojun brand's trademark pattern aligns with the brand name "Baojun" in both sound and form, using the "horse head" as the main element of the brand logo. It conveys meaning through form, highlighting the creative integration of traditional Chinese elements with modern composition techniques, fully embodying the brand spirit of "optimism and progress, reliability, and shrewd confidence." 2. The upright horse head in the logo represents the company and brand paying tribute to millions of car owners and users in China. 3. The overall structure of the classic shield-shaped emblem adopts the stable and firm shield shape commonly seen in international brands, implying the reliable quality of its products and the determination of SAIC-GM-Wuling to fully enter the mainstream passenger vehicle market. 4. The color scheme primarily features silver metallic lines with green as the secondary color, presenting a simple and elegant aesthetic. The silver metallic lines distinctly represent the trademark attributes of the automotive industry, while the green color expresses SAIC-GM-Wuling's concept of "low-carbon and environmental protection."