What is the meaning of FAW's logo?
2 Answers
FAW's logo meaning: The core element of FAW's visual identity system, with the Chinese character "1" as the visual center, forms the shape of a soaring eagle composed of the Chinese character "Qi" (meaning automobile), creating a visual image of an eagle flying in the blue sky, symbolizing FAW's ambition to soar high. FAW's brands include Tianjin FAW and FAW Huali. Among them, Tianjin FAW's main products are the Xiali, Vizi, Vela, and Yaku models, while Huali produces the FAW Jiaxing Xingfu Shizhe. Taking the Vizi as an example, it is a compact car under Tianjin FAW, with dimensions of 4245 mm in length, 1680 mm in width, and 1500 mm in height, and a wheelbase of 2425 mm. In terms of suspension, the Vizi features a MacPherson strut front suspension and a semi-independent torsion beam rear suspension.
I remember FAW's car logo is called the Eagle Emblem, featuring a spread-winged eagle, symbolizing power and speed, much like the sensation of a car speeding on the highway. The red background design is very Chinese, exuding passion and vitality, reflecting the enterprising spirit of China's automotive industry. This emblem also hints at the company's grand ambitions—to soar freely in the global market like an eagle. The Eagle Emblem's design is simple yet bold, standing out prominently on vehicles and evoking FAW's history as the manufacturer of New China's first car, carrying a sense of national pride. I think the logo is not just a brand symbol but also conveys reliability and safety; seeing it while driving gives a sense of reassurance. Actually, similar symbols exist in other automakers, like BMW's logo evolved from a propeller, but FAW's has more local cultural charm. Overall, the design concept is spot-on, allowing users to visually feel the sense of power.
