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What is the meaning behind the Mercedes-Benz logo design?

1 Answers

AlexaAnn

07/29/25 7:10pm

The meaning of the Mercedes-Benz logo is as follows: 1. Vision: The three-pointed star symbolizes the aspiration to conquer land, sea, and air. 2. Origin: This emblem was created after the merger of Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. The original Daimler logo featured a three-pointed star, while Benz's trademark was the word "Benz" enclosed in a double circle. After the merger, the Daimler-Benz company adopted a single circle with a three-pointed star. This star also signifies the company's expansion into land, sea, and air mobility. In 1909, to commemorate the mass production of his VELO model, Mr. Daimler replaced the gear motif inside the three-pointed star with a laurel wreath to symbolize victory. The name "Mercedes" within the logo was taken from the name of Emil Jellinek's beautiful daughter.

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