What is the meaning behind the Audi logo?

1 Answers
BenjaminFitz
07/29/25 10:15pm
Audi's logo symbolizes the initial formation of the company, which was a union of four companies: DKW, Audi, Horch, and Wanderer. Therefore, the Audi emblem features four interconnected rings, representing the alliance of these four companies. It signifies the unity, harmony, mutual benefit, and upward striving spirit of the four 'brothers'. This emblem has been consistently used to this day. Audi is a luxury car brand under Audi AG, a subsidiary of the Volkswagen Group in Germany. The company's headquarters are located in Ingolstadt, Germany, and it has subsidiaries in many countries, including China.
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